Wednesday, November 21, 2007

Three Cheers for the USDA!

I sure didn't expect to be uttering those 5 words.

Not sure if I've ever praised the USDA before (they're the American version of Health Canada with regards to dietary recommendations) but yesterday they did something with the potential to be massive.

What did they do?

They appointed Dr. Brian Wansink, currently the John S. Dyson Professor of Marketing and the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University, Ithaca, NY, and the guy who wrote the book Mindless Eating, the Executive Director of their Center for Nutrition Policy and Promotion.

His research is the incredibly rare combination of the fascinating with the helpful and frankly given the USDA's role in providing guidance, if he can push his way through industry, the 2010 version of the American Food Pyramid may for once actually be useful.

There's not too much Brian on You Tube, but here he is talking about his candy dish experiment:

Bookmark and Share