This seems to be a promotion. The ratio will chang...

2009-11-04T16:02:09.035-05:00

This seems to be a promotion. The ratio will change quite a bit if they run a promotion on their salad items (which I don't think is inconceivable). And I doubt they are actually making direct profit on a $1-burger.

Besides, what should we do? Make food more expensive to help those with little money? If you argue salads at BK should be cheaper, that doesn't make business sense. The prices are based on the input costs, which become fairly obvious if you observe the prices at grocery stores (fruits and vegetables cost more). It is a little simplistic to blame BK for the price differential.

Comments on Weighty Matters: Burger King's $0.0019 per calorie campaign

This seems to be a promotion. The ratio will chang...