tag:blogger.com,1999:blog-19485712.post6070102080141814087..comments2009-05-13T12:20:29.375-04:00Yoni Freedhoffhttp://www.blogger.com/profile/15855979454844538601noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-19485712.post-57965846538243184422009-05-13T12:20:00.000-04:002009-05-13T12:20:00.000-04:00I have an unhealthy relationship with food. Notice I say relationship? Friend, perhaps best friend at times. <br />From my personal point of view putting the healthy items on the menu would cause me to want to "treat myself" just this once to something decadent..... since most of the time I make healthy choices. (not true, but spin doctoring in my head)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-19485712.post-64270703074824079632009-05-12T18:35:00.000-04:002009-05-12T18:35:00.000-04:00Why yes, I know about the "vicarious goal fulfillment" phenomenon, it's good to put a name to it! When I write out a carefully considered and detailed list of all the various tasks I have to do, I feel the virtuous glow of accomplishment. No need to actually do the tasks, by merely writing the list I have met my goal. I'm good at that!Judithhttp://www.blogger.com/profile/13974206679853189199noreply@blogger.comtag:blogger.com,1999:blog-19485712.post-58779956160241203902009-05-12T15:25:00.000-04:002009-05-12T15:25:00.000-04:00Or perhaps when no healthy choices are available then consumers are more focussed on the idea that it's 'junk food' and worry about the calories, but having a more balanced menu takes away that impression and leaves them freer to order what they actually want. I'm not paying for the article to see if the authors considered that though!Charlottehttp://www.blogger.com/profile/05992098593585263566noreply@blogger.comtag:blogger.com,1999:blog-19485712.post-49664990013972235772009-05-12T07:15:00.000-04:002009-05-12T07:15:00.000-04:00Brains are the CRAZIEST place. Good to know I am not alone!fatty McButter Pantshttp://www.blogger.com/profile/06898410127481046597noreply@blogger.com