Thursday, September 18, 2008

President's Choice Miracle Health Brownies!

President's Choice Blue Menu Two-Bite Brownies!

According to the back,
"Good For You never tasted so good!

  • 45% less fat than farmer's market two-bite brownies
  • High in fibre
  • No Hydrogenated oil, like all PC Blue Menu products
  • 2.5g of prebiotic soluble fibre from chicory root inulin per 38g serving"

  • But it was when I read the side that I really got the scoop,
    "A healthy diet low in saturated and trans fats may reduce the risk of heart disease. PC Blue Menu Two-Bite Brownies are low in saturated and trans fats"

    So I of course immediately ate the whole bag - I don't want heart disease!

    [Hat tip to Erica for kindly buying these heart disease busting brownies for me and click any picture to see them for yourselves]

    UPDATE:Those PC guys are no dummies - they're expert marketers!

    So who are they marketing the miracle health brownies too?

    Well according to dietitic student and blogger Vincci (check out her blog Ceci n'est pas un food blog (Not a Food Blog)" there was a huge tray of them at the most recent Dietitians of Canada conference alerting everyone that these miracles have a GI index of just 39!

    Thankfully we have Vincci out in McGill teaching her classmates how to think critically about the foods they're being asked to market.