Gloria Galloway in The Globe and Mail with a heartbreaking piece on Canada's First Nations' health care failings.
Daniel Goldberg in the British Medical Journal presents his fabulous game of conflict of interest bingo.
And then they get a great deal more specific in the application. What struck me from the application, is while there are plenty of questions about the sponsorship opportunities that would be afforded to Mac's, and of the aesthetic fit with Mac's logo, there were no questions, none, to help flesh out the deservedness or financial needs of the team.
- The sports team must agree to send pictures of jerseys, events, etc that can be used to post on our social media pages. Please note that a Photo Release form must be signed by each parent and returned to FrosterActiveKids@macs.ca before funds can be released.
- Where applicable: Sports team must disclose the expected number of audience for the events/tournaments. Froster Active Kids Program branding must be present at the event through team jerseys and potentially a banner.
- Mac’s and Froster Active Kids Program branding must be presented on the team or the association’s social media, web pages and other branding opportunities.
- Sampling opportunities for Mac’s will also be reviewed where applicable.
Froster Active Kids Logo Exposure:While other programs may provide lip service to altruism, it's refreshing to see Mac's Convenience Stores boldly tell us that it's not about us, it's about them.
- When does the season start and end? Click here to enter text.
- How many jerseys will the logo appear on?: Click here to enter text.
- Will the logo appear in colour or black and white? (colour preferred): Click here to enter text.
- Will the logo appear on the home and away jersey, please clarify if only one: Click here to enter text.
- What is the colour(s) of the jersey?: Click here to enter text.
- Where will placement of the logo appear?: Click here to enter text.
- What other logos will appear on the Jersey (including other corporate sponsor logos): Click here to enter text.
- Can you send a team jersey to Mac’s with the number “15”? Click here to enter text.
- Is there a team banner that Froster Active Kids will receive logo exposure on? Click here to enter text.
- Additional opportunities for logo exposure i.e. hats, jackets, bags: Click here to enter text.
- Will the Froster Active Kids logo appear on the webpage and the social media page? If so, please provide the link to both: Click here to enter text.
- Will you be sending a team picture of the members wearing the jersey? Click here to enter text.
- Is there an opportunity for Mac’s to provide coupons (i.e. BOGO Froster, Free Froster)?: Click here to enter text.
- Is there an opportunity for Mac’s to come out to a tournament with a banner and sampling/coupons? If so, please describe: Click here to enter text.
- Additional marketing opportunities: Click here to enter text.
Today's guest post is by our office's own Rob Lazzinnaro who will be reviewing Jill Castle's Eat Like a Champion (which she sent me for review).I work with families on a daily basis who are troubleshooting around how to provide proper sport nutrition for their kids - kids who are often also faced with weight issues. So when I was given the opportunity to review Eat Like a Champion by Registered Dietitian Jill Castle, I jumped on the chance as I'm also a big fan of Jill Castle's previous co-authored book Fearless Feeding: How to Raise Healthy Eaters from High Chair to High School, and currently enjoy following her blog Just The Right Byte.
For those who don't know Kevin, he's a researcher with the NIH and is undeniably one of the world's foremost experts in the area of metabolism. Last week he published a study that I tweeted out, "would be sure to rock the dogmatic", and it certainly did. There's been lots of angry comments and criticisms, and I thought it'd be great to hear from Kevin himself and I invited him to weigh in. And just as a reminder to readers, I have no horse in this race. As far as success with weight management goes, adherence is king and consequently I'm for any diet that a person enjoys enough to sustain. I also don't think low-carb diets are risky, I have patients in my office on low-carb diets, and I have been highly critical of studies that purported low-carb diets were dangerous when in fact it was more that those studies methodologies were poor. I put this proviso out there because when it comes to discussions about the tenets of low-carb dieting, the volume, and the nonsense, tends to rise rapidly.Is the carbohydrate-insulin theory dead? Maybe not, but it’s at least wounded.
“school children are supposed to understand”The failure of nutrition scientists to understand this basic concept
“has led to what may be another of the great misconceptions in modern nutrition research”Mr. Taubes then exposes the horrendous misconception:
“carbohydrate-restricted diets are ‘valuable tools’ in the arsenal against overweight and obesity, but they’re just one of the dietary tools.”Why was such a seemingly reasonable statement proclaimed to be a “great misconception”? Because, in Mr. Taubes’ view, the carbohydrate-insulin theory implies
“that the only meaningful way to lose fat … is by reducing the amount of carbohydrates consumed.” [bold mine KH.]Doubling down on this claim in his most recent book Why We Get Fat, Mr. Taubes states that
“any diet that succeeds does so because the dieter restricts fattening carbohydrates…Those who lose fat on a diet do so because of what they are not eating – the fattening carbohydrates.”At the time, I read these proclamations with great interest. I had just begun collecting data from a carefully controlled metabolic ward study which is the first to avoid the confounding nature of changing multiple macronutrients at once. Thankful to have an understanding of clinical trial design equal to an average school child, I also realized that our study would directly test Mr. Taubes’ version of the carbohydrate-insulin theory which has become greatly influential.
"At that time, we made an important decision to take a public stand against obesity. And the reason is simple: Coca-Cola cares about the health and happiness of everyone who drinks our beverages.built on our Company’s global commitments to help fight obesity"Read about the program on Coca-Cola's website and you'll learn that apparently fighting obesity for Coca-Cola means handing out Coca-Cola branded soccer balls, driving traffic to "MyCokeRewards" loyalty program (which no doubt collects personal information, allows for permission marketing, and of course markets their beverages directly), asking people to vote for their favourite national park, and bringing their "Happiness Trucks" to events where kids are apparently placed in giant cans of Coca-Cola to race around in (photo up above). Oh, and of course, Coca-Cola beverages are distributed as noted in this Coca-Cola piece on a Get the Ball Rolling event with the Texas Rangers and the Boys and Girls Clubs of America,
"All Boys & Girls Clubs participants and coaches received a José Guzmán autographed baseball, Powerade t-shirt and goodie bag and Coca-Cola “Open Happiness” soccer ball, along with plenty of Powerade and Powerade Zero."