The best, and I mean best, judge's ruling ever. Truly worth the read and share.
James Fell lands in TIME Magazine with a great piece on the "Men's Rights Movement"
"We are ecstatic to have Hershey on board to work together in attaining our mutual objective of getting Canadian kids active and providing them with a sound foundation for a lifetime of physical activity. This game changing partnership will position Run Jump Throw as an entryway to sport and recreation through a try track concept, positively affecting the youth of this country from coast to coast."What Mr. Orlikow didn't mention is that partnerships by definition always benefit both parties. In this instance, Athletics Canada's partnership with Hershey's, while perhaps spreading the Run Jump Throw program, will simultaneously provide Hershey's with an emotional branding opportunity worth an absolute fortune as Run Jump Throw reaches 100,000 kids a year and no doubt generates tremendous goodwill, pride, excitement and pure joy. It will also provide Hershey's the opportunity to target the children directly, and here I'm talking about marketing that extends far beyond the kids' new roles as running, jumping, throwing Hershey's Kisses billboards.
"Will this cost us a bit of money? Yes. It’s not the heart and soul of what the business is about. I think one of the great things about being my age is I can make the decisions that I believe in with all my heart and know that somehow or other we will make up for that."Our current environment challenges us to constantly, consciously, resist temptation. Wouldn't it be wonderful if the challenge instead was to consciously indulge, and where the default was health?
Posted by Yoni Freedhoff at 5:30 am
Posted by Yoni Freedhoff at 5:30 am
"Made with simple ingredients you recognize, Rice Krispies cereal makes a great bedtime snack for little ones"So what simple ingredients are we talking about?
|Former Minister of Health Promotion Jim Watson at a 2012 "McHappy Day"|
"Mayor Jim Watson will be lending a hand flipping burgers at a McDonald's in Orleans this morning. Craving a Big Mac well what a better day to cave in then McHappy day. One dollar from every big mac, happy meal, and McCafe hot beverage will go to Ronald McDonald House and the CHEO foundation."Mayor Jim Watson, in case you haven't figured it out yet, is also Ontario's former Minister of Health Promotion Jim Watson, and so difficult to make the case that he's unaware of the health consequences of society's normalization of junk food and the charitable health washing of unhealthy brands.
There's no questioning the value of Ronald McDonald House Charities to those who need their services, just as there's no questioning the value they provide McDonald's in polishing their brand, creating good will and promoting sales and profit. There was a time when the tobacco industry gave generously in a similar bid to benefit from co-branded good will, yet now it would be unthinkable to donate or support a tobacco-branded charity. Perhaps the time is now to rethink co-branded food industry charities and charitable donations, and as Simon suggests, in the case of McDonald's, rename and rebrand Ronald McDonald House Charities and recognize that food industry money with strings that tie directly to illness may not be in society's best interests to continue to take – however worthy the cause.So here we have a Mayor and former Minister of Health Promotion and the CHEO Foundation further normalizing our toxic culture of convenience. Frankly I'd have expected more leadership from both.
"Parents tell us they prefer to be the ones teaching their children about beverage choices. That's why for over 50 years we've adhered to a company policy that prohibits advertising soft drinks to children."So from that I'd have to gather that Universal Studio's Seuss Landing in Orlando isn't geared to small children as I snapped these photos there two months ago.
- Coca-Cola advertisement in the Canadian Medical Association Journal