Monday, April 20, 2015

Greek Ministry of Health Taps Coca-Cola to Teach Kids Healthy Living #NottheOnion

From the #NotTheOnion files comes this partnership whereby Greece, under the auspices of their Ministry of Health and supported by their Ministry of Education, has been teaching Greek schoolchildren a healthy living curriculum designed by Coca-Cola.

Want to guess what's being taught?

Hydration, lots of hydration (it's both the base of the program's pyramid, and coincidentally, also the base of Coca-Cola's profits), followed by a hefty dose of "energy balance" - burning the right amount of calories to "balance" those going in.

Truly, you couldn't make partnerships like this up.