Tuesday, July 11, 2006

Are you ready for the McGym?

So on July 7th in Whittier California, McDonald's opened up the "R Gym"

"Equipped with stationary bicycles attached to video games, dance pads, basketball hoops, monkey bars, an obstacle course, and a host of other games, the R Gym is intended to provide a fun, easy and convenient way for children to increase their physical activity."

Well at least they're not trying to suggest that it will help combat childhood obesity, though they do state,

"McDonald's is committed to educating its customers about balancing food consumption and physical activity."

I wonder then if they'll educate customers that in order to "balance" that Happy Meal at the R Gym, they'd better budget at least 75 minutes of time for their children to pedal furiously because the 600 average Happy Meal calories will take over an hour of vigorous activity to burn off.

Somehow, I doubt they'll tell their patrons that.