Thursday, October 02, 2008

I Say Something Nice about KFC!


Perhaps in his old age the Colonel's getting soft, or maybe he's just seeing the writing on the wall?

Yesterday YUM Brands, KFC's parent company, announced that their restaurants (which also include Taco Bell, Pizza Hut, Long John Silver's and A&W) will be voluntarily placing calorie counts on menus at ALL American locations!

This announcement came a day after the State of California passed legislation requiring all chain restaurants (more than 20 locations statewide) to do the same.

Great job Colonel, and frankly smart as given that eventually it's going to be a federal law so why not score some good press by doing it now voluntarily?

Hey Colonel, why not Canadian locations?

[Hat tip to BMI's Lorne]

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2 comments:

  1. Why are the Canadian locations not on board? My guess is because the Canadian market is too small to warrant equal marketing and advertising.
    For example, earlier this summer the KFC Megameal (family dinner) came with a bag of brownies. This information was displayed prominently on the website in both text and photo. However, at some point (I forget the date)this offer of brownies was cancelled, while still being advertised on the website. I called customer service to advise them of the need to update their website, and was told that this is typical of head office, and please could I call there myself to bring this to management's attention. Apparently this kind of thing happens all the time. The Canadian information and website are often sub-par compared to the US.

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  2. Interesting that this coincides with this:

    http://www.thesun.co.uk/sol/homepage/news/article1757267.ece

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