Tuesday, March 03, 2009

This is not the best response to childhood obesity

Bigger clothes.

That picture up above is of British school uniform supplier Nadeem Ahmed holding the size 44inch waist trousers he's been selling to kids as young as 13.

In fact a recent report describes how some of Britain's largest retailers of childrens' clothing are joining together to fund a study into just how big Britain's children have gotten. They're going to use high-tech scanners to measure shapes and sizes with the aim to roll out better fitting clothing for ever-larger children.

Yet you'll still find folks vehemently denying increasing rates of childhood obesity.

I guess the clothing industry is in on this giant public health conspiracy.