The folks from the CBC's The 180 read my piece and interviewed me about it. They also interviewed Rowena Pinto, the Vice President of Public Affairs and Strategic Initiatives with the Canadian Cancer Society's Ontario Division.
Paraphrasing, Pinto told The 180,
- That the Canadian Cancer Society was, "incredibly proud", and "very, very, happy", with their relationship with Domino's Pizza
- That the partnership was above board because there has never been a study that specifically links pizza to cancer
- That people are going to eat pizza anyways so it's a good idea for the Canadian Cancer Society to take advantage of that
- That the campaign wasn't in fact telling people to go get pizza but rather was only geared for Domino's existing customer base (a point that The 180 took Pinto to task over)
- That everything is ok in moderation.
Often, doing what's right isn't the same thing as doing what's easy, but that doesn't mean doing what's right shouldn't be done. Selling illness in the name of health should not be the business of the Canadian Cancer Society, and given both during the radio interview and then later on Twitter, the Canadian Cancer Society felt it important to point out that there were more dollars involved than just the $10,000 of this particular campaign, I must also apparently point out that no amount of money will make the wrong thing right. Somehow I would have thought that the Canadian Cancer Society would have already known that.
[Listen to the whole interview here]