Wednesday, May 06, 2015

Exploiting The Most Powerful Emotional Branding Opportunity Life Has to Offer

Thanks to Jean-Claude Moubarac for sending along this partnership between Mondelēz owned chocolate bar Milka and ultrasound clinics in Buenos Aires.

Apparently it was a promotion of a new chocolate bar flavour and the bars were provided to women to be consumed immediately prior to undergoing a 3D ultrasound of their unborn child.

I honestly can't imagine a more powerful branding opportunity for Milka, but where I'm stuck is figuring out what was in it for the ultrasound clinics?

Anyone reading from Argentina who can shed some light, please shoot me a tweet or leave a comment over on Facebook?

[Thanks to Luis for uploading some subtitles to the ad. Even more exploitative with them.]

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