It's called Raise a Patch and it's an Australian initiative that I adore. It's fundraising (school, sports team, whatever) by way of selling "veggie patches", herb pots, and flower gardens.
Healthy foods, beautiful flowers, and the joy of gardening? What's not to love. Hope this catches on globally.
(and if you're looking for more healthy fundraising inspiration, here's a compiled list of other Aussie programs)