Just a few weeks ago I wrote about the Heart and Stroke Foundation's newest report card on health, The Kids Are Not Alright, which highlighted the fact that companies signed onto the CAI were serving up millions of online annual junk food advertisements to kids.
Well here's yet another example of the failure of industry self-regulation.
It was sent to me by a mom whose 2 year old came home from daycare on Valentine's day with a McDonald's coupon book.
Here are some of the coupons:
their CAI commitment. They committed to ensuring that 100% of their advertising to kids was for "healthy dietary choices" and/or promoting "healthy lifestyle messages" ,
And just in case you're tempted to suggest that these coupon books weren't meant for kids, you should know that the coupons are (their caplocks and bold, not mine),
"REDEEMABLE BY CHILDREN AGE 12 AND UNDER ONLY."