Don Berwick's incredible Harvard medical school commencement speech.
Alex Hutchinson on new thinking around how to effectively treat IT band syndrome.
Meg Selig on the psychology behind how a large soda cup ban might actually fuel willpower.
Please show today's Funny Friday video to your cat.
He/she is bound to appreciate it.
Have a great weekend!
(email subscribers head to the blog to watch)
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| Low-Carb Version of MyPlate Designed by Low-Carb Conversation's Mindy Noxon Iannotti |
"Despite the popularity of these diets, clinicians should probably advise against their use for long term control of body weight"Worse still highly reputable socially networked curators of medical information tweeted the resultant media stories as relevant and even Journal Watch, a New England Journal of Medicine publication reported it as valuable to scores of physician subscribers who trust Journal Watch to keep them abreast of the latest important journal studies.
"If we can get 40 million-plus fans, or even some subset of them talking positively about the things we’re doing, ultimately that’s a good thing for us”And by "good thing" Mr. Tripodi means sales,
"I think it’s probably a leading indicator of potential sales."And what kind of sales does Mr. Tripodi hope for? He told CNBC in 2011,
"We want to double our business in basically a decade."Somehow I don't think a doubling of Coca-Cola's business is going to help obesity much, do you?
Last week in the USA, the Center for Disease Control and Prevention hosted its second Weight of the Nation Conference in Washington, D.C. The event brought together some of the best and brightest in the fields of health, academics, research, marketing and education to share what they’re doing to fight overweight and obesity. A lot of information was shared and many ideas presented, but one message was clear— there are no simple solutions to address a problem as complex as obesity. A problem of this magnitude will require the collective efforts of all of us to make an impact.
We believe a lot can be gained by collaborating and modeling best practices that work. I wanted to take this opportunity to state that Coca-Cola is committed to working with all sectors of society to be a part of the solution and outline some of the steps that we are taking – both nationally and locally – to promote active, healthy living. For example:
We are committed to providing people with the beverage options they want, along with the information they need to make the right decisions for their individual diets and lifestyles. We will continue to collaborate with others working towards these and other real-world solutions.
- We worked with industry partners to remove sparkling, full calorie beverages from schools and reduce the calories available to students
- We do not market our brands in media channels where children under the age of 12 make up more than 35% of the audience
- We offer Canadians over 30 low- and no-calorie beverages to choose from, in addition to portion-controlled versions of our most popular brands
- We have placed calorie information on the front of nearly all of our packages. We are also phasing in calorie information on our vending machines and working with our customers to determine how best to place calorie information on fountain equipment as part of the beverage industry’s Clear on Calories program
- We recently launched a major marketing initiative demonstrating how our partnership with ParticiPACTION is getting youth active across the country while encouraging more youth and community groups to apply for grants designed to break down local barriers to active living. If you have not seen our commercial I encourage you to take a moment to watch - http://www.livepositively.ca/who-cares/sogoParticipaction/index.jsp
- Through our work with ParticipACTION we have enabled over 30,000 youth from across the country to get active. In addition, we have provided funding to over 2000 community-based organizations across the country.
- In addition, we are advancing the importance of physical activity through our sponsorship of Exercise is Medicine with the Canadian Society of Exercise Physiologists. The CSES hope to launch the program later this year. Exercise is Medicine® is an initiative focused on encouraging primary care physicians and other health care providers to include exercise when designing treatment plans for patients.
For more information about our products, policies and programs, visit www.LivePositively.ca . If you have any questions or require additional information, please don’t hesitate to reach out to me directly.
Regards,
Christina De Toni
Director, Public Affairs & Communications
Coca-Cola Refreshments
T: (613) 736-4232
| Took this photo outside a local corner store |
"Dad, that doesn't seem right. Why is Coke with ParticipACTION. Isn't ParticipACTION all about health?"And so Hal sent out his tweet.
I am disappointed that Participaction has partnered with Coke, it doesn't fit no matter how much money they are getting ow.ly/bL0wl
— Hal Johnson (@bodybreak) June 22, 2012
"It sends out a mixed message, and it doesn't fit with the brand and Coke gets the halo effect of the ParticipACTION brand. It's an iconic brand and they benefit from it."I agree with Hal, and frankly so does Coca-Cola.
"If we can get 40 million-plus fans, or even some subset of them talking positively about the about the things we’re doing, ultimately that’s a good thing for us”And by "good thing" Mr. Tripodi means sales,
"I think it’s probably a leading indicator of potential sales."And what kind of sales does Mr. Tripodi hope for? He told CNBC in 2011,
"We want to double our business in basically a decade."As for the message being promoted by Sogo Active to Canadian youth in a ParticipACTION/Coca-Cola cobranding? It's pretty clear the message is in Coca-Cola's best interest too, because the message SoGo Active is actively promoting is that obesity isn't about food, it's about fitness - it's not the Coca-Cola, it's the internet. And to tackle obesity, what does Sogo Active recommend? Here's an official SoGo promotional video and its roughly 13 year old spokesperson explaining it's all about laziness,
"The obesity rate is going to skyrocket and the only way for us to change that is to get off our butt"
"I think it's wrong. There's no question it's wrong. And that's why I said it. And I believe it and I certainly would not back down from that."Me neither Hal, and thanks for speaking up.
Posted by
Yoni Freedhoff, MD
at
5:30 am
Labels: Big Food, Big Tobacco Playbook, children, Coca Cola, ParticipACTION
(My first attempt at Storify! Unfortunately what I didn't realize was Storify doesn't play nice with Blogger so if you want to actually click the links within the story, and read it more clearly, just click here and you'll arrive at the Storified host. A shame you can't embed this on blogger, I'd have used the service again.).

Posted by
Yoni Freedhoff, MD
at
5:30 am
Labels: Big Food, Big Tobacco Playbook, Coca Cola, ParticipACTION

Tumblr and National Weight Loss Registrant Mike reflects on the world's most dangerous piece of cake.
Overcoming Gymnausea's Kerry talks dragon boating and fit pride
PLoS Medicine publishes an excellent series on Big Food - a must read.
Don't worry.
Today's Funny Friday video is an exceedingly safe click and it'll only get you fired if your boss is one of those folks who thinks you should be working rather than watching funny videos.
Have a great weekend!
(email subscribers need to head to the blog to watch)

Recent data suggest that since the 1970s on average we're consuming in the neighborhood of 550 additional calories daily - about a meal's worth.
The question that matters of course is, "Why"?
Undoubtedly there will be many plausible answers. The world has changed quite dramatically since the 1970s with many of the changes impacting upon the way we choose to live our lives and the foods we choose to include in them.
One thing that's certainly changed is the ubiquity of food advertisements. A CSPI report notes that even in just the decade between 1990 and 2000, a decade where we were already well into the era of Big Food, the dollars spent on food advertising increased by 50%. While I can't find the figure I'd be surprised if food advertising dollars hadn't increased at least 10 fold since 1960.
Some people believe that common sense will see them past advertisements - that they can cognitively protect themselves against their impact.
I wonder if that's true.
A study in this month's journal Obesity, albeit a small one, examined the impact that photographs of food had on 8 healthy subjects' levels of the hunger hormone ghrelin (the strongest hunger hormone identified to date). Subjects were given breakfast at 8:30am and then at 10:30am fifty pictures in 6s intervals were presented to them. In one session they were shown neutral pictures, and in the other hedonic foods. Ghrelin levels were measured throughout, and were measured every 10 minutes between 10:30am and 11:30pm. Perhaps not surprisingly, but certainly importantly, ghrelin levels were found to increase in response to the photos of hedonic foods.
What this means of course is that those hundreds of billions of dollars that are annually being spent advertising junk food - they may well be turning on the production of a powerful hormone that hundreds of millions of years of evolution has designed to make you eat. So it's not about battling your will to resist, it's about battling your body's drive to survive.
Fortunately for the species, but unfortunately for modern day nutrition, the drive to survive will likely trump our best intentions.




That's certainly the message that HAES practitioner Linda Bacon wanted her followers to believe. In fact her tweet suggests that "even short periods of calorie restriction" increase diabetes risk.
In case you're not familiar with Dr. Bacon her work challenges the assumptions made about obesity and she has been highly critical of studies linking obesity with morbidity and mortality.
In an interview she gave to Med Journal Watch she explains why she believes not everyone agrees with her conclusions,
"My experience from having worked closely with many obesity researchers who are more conventionally-minded than me is that they are so strongly mired in their assumptions, that they don't look at the evidence."And now back to diabetes and dieting, the story of which in this case begins back in time during the Dutch famine of World War II which they not so affectionately call the Hongerwinter (hunger winter).

Amazing the hoopla over Burger King's bacon sundae when really it's quite a bore.
Sure it's got 510 calories and 15 teaspoons of sugar, and yes of course it has bacon, but compared with what else is out there nutritional travesty wise this one's a sleeper.
Here are 10 fast food desserts that make a bacon sundae look downright healthy including what I'm billing as the world's most dangerous piece of cake:

The studies behind the Bloomberg cup size limit.
Marion Nestle on Big Food's response to Bloomberg's cup size limit.
Tom Philpott and the American diet (doubling of processed food consumption since 1982)
One of the things I both love and hate about nutrition and healthy living blogging and research is the tremendous amount of passion with which people fuel their convictions.
I love it because it sure makes life interesting. I hate it because oftentimes (and I'm certainly not innocent here either) it leads to people taking a difference of opinion as a personal slight.
At the end of the day, whatever strategy or theory you might espouse, sometimes it's a good idea to remember that we're all in this together and more likely than not, have the same end goals in mind - a happier and healthier population.
So for today's Funny Friday picture your favorite feuding duo and then watch this video. Maybe we can learn to all get along.
Have a great weekend
(email subscribers, you need to visit the blog to watch)

It's human nature, isn't it? If you give yourself an inch, you're liable to take a mile.
Skip your workout for no good reason, rely on boxes for your family's nutrition, have a "write-off" vacation, a regularly scheduled "cheat" day - there are no shortage of inches out there just waiting to get turned into miles.
Now of course, there will be times where real life does preclude your best intentions and inches are necessarily and understandably taken, but it's the inches for no reason that I worry about.
I blogged once that there are times when suffering's warranted. Another time I blogged about how healthy living requires effort. Both are true, but I can't help but wonder how many folks' best intentions were waylaid by the simple fact that they bit off more than they could chew - that their inches were in fact miles.
Better to take small careful steps of change than to require huge bounding leaps as this race never ends and you really best try not to get tired.
Not sure if you saw this interview with Katie Bayne, the President and General Manager of Sparkling Beverages for Coca-Cola, but in it this Mom of 2 recounts how,
"if my son has lacrosse practice for three hours, we go straight to McDonald’s and buy a 32-ounce Powerade."That intrigued me and so I visited my friendly neighborhood online nutrition database and I crunched some numbers for 32-ounce Mountain Blast Powerades (the kind sold by McDonald's).

That's the nice way to look at it.
How else could you explain her defense of a product (sugar sweetened beverages) that accounts for a full 7% of total consumed calories and is itself devoid of any nutritional benefit?
Rhona S. Applebaum, vice president and chief scientific and regulatory officer at The Coca-Cola Co., in an article first published in the Sacramento Bee (since removed from their site it seems so I've linked to a web cache), states that,
"If we are really honest with ourselves, we know that no one group or sector can solve this problem alone and searching for a silver bullet that miraculously stops obesity is just not realistic. Targeting scapegoats or pointing fingers is simply a waste of energy."Hmmmm, let's see.....while it's true that no single raindrop thinks it's responsible for the flood, and while one sandbag alone's not going to do the trick, what if there were one sandbag that could target 36% of the floodwater (will get to that number momentarily)? That'd be one helluva sandbag, no?
"Instead, we should apply our energy to solutions that have been shown to work."I'm sorry Dr. Applebaum - I'm not familiar with any interventions that to date have been shown to work, especially not those you allude to including more physically active jobs and of course, just moving more.
Posted by
Yoni Freedhoff, MD
at
5:30 am
Labels: Big Food, Big Tobacco Playbook, Coca Cola, Quobesity

"Should" is such a strong word.
Looking to the evidence base isn't much help either as there's plenty of evidence to support pretty much each and every eating style, modality, and diet. Moreover, I'd argue that even if the evidence did firmly fall into the camp of one style or diet being "the best", that wouldn't change the fact that following it may prove non-enjoyable (and hence non-sustainable) to many.
"Should" presumes that everyone is the same. Same genetics, same co-morbidities, same lifestyles, same likes, same dislikes, same, same, same.
The thing is we're not all the same.
In my practice we tend to start people on 3 meals and 2-3 snacks a day, all inclusive of protein and at least 300 calories a meal and 100 a snack. We do that because experientially with us, for a great many folks, that spread has proven helpful in reducing cravings, hunger and struggle, and for busy people with jobs and young families, it's often more practical than larger, less frequent meals.
But it's not useful for everyone!
We have other folks on 3 square meal a day regimes.
I've even suggested an intermittent fasting (IF) style 2 meals a day to folks whose lifestyles and struggles suggested they may be well suited to it.
And as far as dietary style goes we've had Paleo folks, classic low-carb'ers, vegetarians, vegans, low-fat fanatics and certainly everything in between.
In my clinical practice, I'm not married to anything other than a person living the healthiest life they can honestly enjoy.
Those folks who firmly believe everyone "should" be doing things a certain way? That there's one "right" way to diet; one "right" way to eat; one "right" form of exercise; one "right" road to health?
I think they're wrong.

Weight Maven's Beth Mazur has a funky video as part of her piece on facilitating behaviour change.
Whole Health Source's Stephan Guyenet on why calories still count (though why we're eating so many more, that's still up for debate).
Mark Bittman's brilliant take on the large cup ban in NYC (it's not a soda ban).
And a bonus - former Coke marketing exec states he has a large karmic debt to pay for the Cokes he helped to sell.
It's "Naptime!", and I'm guessing most parents wish they had a bottle stashed around somewhere.
And it's also today's Funny Friday video, probably best described as both horrifically inappropriate and hilarious.
Have a great weekend!
(email subscribers, you need to head to the blog to watch)