
Yes, that is an ad promoting the consumption of a burger, and yes, that is the Heart and Stroke Foundation's Health Check with it's small print disclaimer that always says,
"This is not an endorsement"Interesting thing here is the fact that the Heart and Stroke Foundation not only know it's an endorsement they in fact brag about it.
Here's Heart and Stroke Foundation registered dietitian Carol Dombrow quoted in a press release from 2005 detailing the Health Check on ground beef for burgers,
"The Health Check symbol complements mandatory nutrition labelling, in a 2004 research study, sixty-five percent of consumers recognized the Health Check logo as meaning the food is 'nutritious', 'healthy', 'good for you' or 'approved by the Heart and Stroke Foundation.' Sixty-eight percent agreed with the statement: 'I can rely on Health Check to help me make healthy food choices."And how about her views on burgers specifically?
"With ground beef burgers being one of the most popular meats in the summer months, having the Health Check symbol in place now helps consumers understand that lean and extra lean ground beef can be part of a healthy diet."So in fact the Heart and Stroke Foundation markets their Health Check as something that let's consumers know that a food is "nutritious", "health", "good for you" and "approved by the Heart and Stroke Foundation". You might even say they market their Health Check as something product manufacturers can put on their foods to sell more of them....sort of like an, what's that word again, ENDORSEMENT.
In that same press release David Ryzebol, the vice-president of public affairs for a large Supermarket firm concurred,
"Given a choice, most of our customers would choose a Health Check labelled product over one that doesn't have that designation"Now back to beef - so that World Cancer Research Fund Report just came out - maybe Carol and the Heart and Stroke Foundation didn't know that red meat wasn't good for you and now they're going to take back that Health Check.
I wouldn't bet on it.
Of course, were it to be true that this is the first they're hearing that red meat's not a healthy choice it would reflect not a lack of research as the most recent report merely summarized existing literature, it would instead reflect either a lack of understanding of the research, a lack of reading of the research or a lack of caring about the research.
Unfortunately, none of those are really heartwarming options.
So anyone want to take bets on whether or not Health Check rescinds its endorsement of red meat? Can you guess what answer my money's on?
(Side questions for all of my non Heart and Stroke Foundation dietitian readers - do you encourage your patients to eat beef burgers and promote them as healthy choices?)
And speaking of money, stay tuned tomorrow when I discuss just how much money Health Check makes and how that's likely to influence both their recommendations and their ability to change them.
Roughly a year ago when I was initially writing my
I can't say I'm not looking forward to the weekend - it's been a long and angry week.
Regarding the Heart and Stroke Foundation the most pressing question for me is why exactly their Health Check program is making these nutritionally indefensible recommendations.




So what's a Heart and Stroke Foundation Health Check again?
Today I've got one more. The Health Checked beverage that contains 600mg of sodium in just two thirds of a cup. It's called 


You know, it upsets me to have to write these posts about the Heart and Stroke Foundation. They are a tremendous organization and are advocacy champions for a healthy lifestyle and tireless fund raisers in support of much needed valuable research into the treatment and prevention of cardiovascular disease.
Back in good old Ottawa after a great conference. Saw some fascinating talks and met many very interesting folks.
Today I'm going to talk about a study that I had thought of doing and now clearly don't have to.
Yesterday was another fine day at the Obesity Society conference with so many fascinating abstracts presented.
Today kicks off a week from NAASO (The Obesity Society) as I'm writing from New Orleans where they're having their annual scientific assembly. Every year I come to this conference I'm amazed at the incredible amounts of brains and passion that are being poured into obesity research worldwide. The conference is enormous and boasts over 2,000 attendees from the four corners of the world.
Yesterday saw the most expensive, "Duh!" moment I've seen in a long time.
Meet Hardee's new Country Breakfast Burrito.
A patient of mine just brought in a box of Girl Guide of Canada cookies that her daughter is selling.