Tuesday, May 05, 2009

Are Smarties (Canadian M&Ms) trying to pass themselves off as healthy?


Eagle-eyed blog reader Michael Stasica sent me this shot of a Smarties box where sure enough there's a symbol that looks suspiciously like a Heart and Stroke Health Check symbol.

Apparently the symbol means that there are no artificial colours in Smarties.

Huzzah?

As mentioned in yesterday's post - the semblance of health sells and clearly Smarties are no dummies.

I'd tell Health Check to get lawyers on this right away but of course it'd be a tough case to suggest Smarties' check was hurting Health Check's credibility - they do that all by themselves (remember there are already Health Checks on Slush Puppies and frozen yogurt with more calories and sugar than ice cream).

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