Tuesday, January 17, 2012

McDonald's Invited to Teach Nutrition to 5th Graders in Connecticut?!

A ways back I blogged about how in Japan McDonald's was rolling out lesson plans for elementary students and in so doing, blatantly healthwashing their food.

In my head I somehow figured that this was a practice unique to Japan, and that a program like it could never exist in North America.

Boy was I wrong.

In what sounds like a carbon copy, the Connecticut Post reports on workshops conducted by McDonald's for Eli Whitney Elementary School's 5th and 6th graders.

What are the kids being taught?

Well according to 11 year old Shannon Mullings who's quoted in the piece,
"I learned that McDonald's can be very healthy for you if you make the right choices."
11 year old Jack Kyzer (that's him in the photo up above) was quoted as stating,
"It was the best thing that ever happened to me."
The mind boggles.

Not in so much as McDonald's is running this sort of a program, but rather that at least one school board and one set of school administrators think it's a good idea.

What do you think?

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  1. Alexie7:39 am

    What a disgrace.

  2. I think these kids should watch Super Size Me and see if they feel the same way about McDonalds after that.

    Right choices at McDonalds? The apple that they started serving with Happy Meals and a glass of water.

  3. Donna8:06 am

    omg, that's crazy..
    did you read the part where the child called the employees. Mc Donalds Chef's.. No that's really not cooking, and their not chef's.

    Once child learned, to add more lettuce and less cheese. This made it healthy.. um no not really..

    I would freak if my kids school ever did this!!

  4. Someone needs to teach the kids what is in the meat sold by McD and how it is processed. The cheese is the least of the issues.

    The school board needs to be removed.

  5. I think these sponsored lessons should not be allowed on a school. Disguised as a healthy nutrition lesson it is of course a smart way of advertising.

    These McDonald's lessons look to have a lot in common with the so called 'advergames' I read about recently in an article of Australian Food News.
    These branded computer games are used by food companies to promote their products to children. Link to the article on advergames: Food company computer games increase junk food consumption

    Lessons on nutrition should be done by an unbiased professional I think. And shouldn't those lessons also discuss how (big) food companies try to persuade you to buy their (unhealthy) products?

    I liked this post, so I have placed a link to it in the latest edition of The World Food Links Gazette. The World Food Links Gazette

  6. That's nuts! I can see why it's great for McDonalds, but what about these poor kids. I'm sure they're saying some things that are correct, so they can completely gloss over other facts inconvenient for their business.

    This reminds me of the McDonalds that was in the lobby of the children's hospital I used to work at. Way to give our children mixed messages!

  7. Even though I'm not a fan of fast food (because I'm a food snob, mostly), I often think that it's unfairly demonized. It tends to be low in fiber and micronutients, but if someone just needs some protein and a bit of energy, are not in possession of big bucks, and think it tastes good, then why not? Food that's only slightly higher quality is sold in larger portions in (what I think of as) mall parking lot restaurants.

    However, having Mickey D's teaching nutrition classes? Seriously? No corporate agenda there...

  8. Anonymous10:26 am

    This is why we need Campaign for Commercial Free Childhood!

  9. Wait, a school board is not only permitting but SANCTIONING this? This is so full of Wrong in so many very bad ways. :-'(

    My school system has pulled some boneheaded moves in the 15 or so years I've lived here, but if I find out they're even considering something like this, heads will roll!