Thursday, April 11, 2013

Badvertising: Who Needs Spinach, Oatmeal and Blueberries When You Can Eat This Cookie?


I think perhaps it's safe to say that WhoNu? are the world's most healthwashed cookie giving us a lesson in both badvertising and proof that corporations aren't people because I can't fathom a person who wouldn't be ashamed to market Oreos with the following sales pitches,


"As much Fiber as a bowl of Oatmeal

As much Vitamin C as a cup of blueberries

As much Vitamin A as an 8oz glass of tomato juice

As much Calcium and Vitamin D as a glass of milk

As much Iron as a cup of Spinach

As much Vitamin E as two cups of Tomato juice

As much Vitamin B12 as a cup of Cottage Cheese and Fruit

Excellent source of Calcium, Iron, Vitamins A, B, C, D, E.

17 Essential Vitamins and Minerals
"
Conspicuously absent is this statement,
"As much sugar as 4.7 Oreos"
Or this one,
"It's just a frickin' cookie we've injected with vitamins to pretend it's good for you"
Sadder than the fact that this cookie and advertising campaign exists is the fact that WhoNu? are likely legally allowed to make these claims, and in so doing, dupe a desperate populace.

Shouldn't the Jelly Bean Law apply to this nonsense?


[h/t to blog reader RD Susan MacFarlane for sending my way]

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15 comments:

  1. Sometimes, after spending fifteen years exploring the dark corners of the internet, I feel like I'm kind of unshockable, but this genuinely turns my stomach. Horrifying.

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  2. Awful that they can get away with something like this!

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  3. I think it would be interesting to meet the people who thought up this cookie.

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  4. I've brought a box of these cookies to every "Raising Healthy Eaters" workshop I've taught to parents for some time now. For me they are the perfect tool for demonstrating all that's wrong with our "nutrient focused" approach to eating and feeding kids. They're crummy cookies, but a fabulous teaching tool!

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    Replies
    1. Like that saying: "Everyone has a purpose in life ... yours might be to serve as a bad example."
      I suppose that goes for food, too.

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  5. Anonymous9:32 am

    LOL..I would just as soon pop a multi-vitamin and spare my body the sugar shock!

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  6. Anonymous10:02 am

    I love how it says "as much vitamin B12 as a cup of cottage cheese and fruit", when fruit doesn't even contain B12, and is totally pointless in that statement.

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    Replies
    1. Probably a good reflection of what they think of their consumer.

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  7. I think BelVita "breakfast biscuits" (yeah, right) gives these guys a run for their money in BS healthwashing, too.

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  8. This is why we should always read labels and if it's too good to be true it probably is. These companies should be ashamed of themselves but of course they just care about the amount of money they can make before consumers realize the products are garbage.

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  9. Anonymous12:34 pm

    There are so many claims shoved onto one tiny box cover- it's like spotting a liar- too many extra nonsensical details to try and cover up for inadequacy

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  10. Anonymous5:02 pm

    Sadly, the ingredients are an improvement. If I'm not mistaken, when this product initially came out, one of the ingredients was partially hydrogenated oils!

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  11. Sad but true. I actually wrote a (much snarkier!) post about this quite some time ago, when these little gems first hit the market. http://www.redroundorgreen.com/2011/07/07/nutrition-cookies-my-what-to-give-kids-at-snacktime/

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  12. Sadder than the fact that this cookie and advertising campaign exists is the fact that WhoNu? are likely legally allowed to make these claims, and in so doing, dupe a desperate populous.

    Populace.

    Granny Grammar
    Prune-Faced Grammarian.

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