Tuesday, July 23, 2013

Badvertising: SunRype Fruit Plus Veggies Plus Fibre!


I was alerted to the existence of this product by an RD who "liked" it on Facebook.

According to its internet copy, it is full of "extra healthy goodness", and no doubt, its front-of-package screams extra healthy (along with the Heart and Stroke Foundation's Health Check for added punch).

Wanna know what the actual ingredients scream?

Sugar water.

Sugar water with 2 lonely grams of fibre added to each glass' 6.75 teaspoons of sugar to be exact, and a health halo that's no doubt duping consumers into believing that they or their kids' consumption of this sugar water is a fair replacement for consuming actual fruits and vegetables.

If only there were such shortcuts.