"educate, inspire and empower Canadians to eat better"I suppose the good news for Jamie is that the only way left to go it would seem is up.
Have a gander up above at last week's Sobey's flyer that highlighted what they referred to as, "lunchbox favourites". Sure there are a few cans of fish, but then there's piles of salty white pasta, bags of actual candy, and a fruit drink.
Page 2 wasn't any better and features processed cheese, frozen waffles, cookies, chips, sugar spiked yogurt, pudding and more candy.
Fingers crossed for you Jamie!