Monday, September 30, 2013

Do You Eat Nutella? You Might Want to Watch This.

I came across this Nutella ad the other day. It speaks of breakfast "loving" Nutella and specifically calls out the "94 Hazelnuts" that are in every jar (small print says every 725g jar).

Clearly that hazelnut shout out is meant to suggest that Nutella is a healthful breakfast choice.

Of course when I saw it, it just made me wonder, what's really in a serving a Nutella? And so, I decided to find out....



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55 comments:

  1. Anonymous6:31 am

    Thank you! I'm so sick of hearing people talk about their obsession with Nutella, and how they eat it right out of the jar with a spoon. Maybe some will see it for what it really is. If it's too good to be true...

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    1. Anonymous11:05 am

      This is sad, I was really hoping there was a healthy alternative to peanut butter. Maybe Nutella will come out with a light version if they can only get passed the lie they have created that regular Nutella is healthy.

      Delete
    2. Anonymous8:13 pm

      as I was reading your comment, I was eating Nutella out of a spoon. I am not joking.

      Delete
    3. Anonymous2:52 pm

      Whats the difference between this and any breakfast cerial they serve kids. I'll still eat it and love it. It doesnt have salt, it doesnt have transfats....of course you could always eat redriver cerial ooops I mean bird seed.

      Delete
    4. Anonymous3:42 pm

      Lol I am eating Nutella out of the jar at the moment. It's delicious! I don't think I ever eat more than 2-3 tablespoons at a time, though, because it's so rich.

      Delete
    5. Anonymous5:51 am

      haha light always contains ''Aspartam'', so this is worse than normal sugar! (e.g. Coca Cola Light)

      Delete
  2. Maureen Hirschfeld7:19 am

    I too am so sick of their commercials saying it's a healthy choice! LOVE the video!!

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  3. Lynn Nugent7:49 am

    Great video and I am sharing with my friends who love the stuff (*shudder*). Hopefully your excellent demonstration of just what goes in it will sink in.

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  4. The Oreo cookie comparison was the shocker. At least Oreos don't imply they are healthy and nutritious. I really appreciate your blog. I'm sure its time consuming but its a wonderful public health resource.

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  5. Anonymous8:13 am

    This recipe is a great substitute. I'm not associated with this blog, just a fan of her low-sugar recipes.
    http://chocolatecoveredkatie.com/2012/01/09/better-than-nutella/

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  6. Anonymous8:14 am

    Is it bad that this makes me want a nutella jar and a spoon? Your frankenfood posts used to induce deep-fried-mars-bar cravings as well.

    But then, I know what I'm eating. I'd do the same with frosting. At least frosting doesn't have 'part of a balanced breakfast'-type stuff on the label.

    Agree completely that nutella's marketing is deceptive and stupid. Why don't they just go for the "hey, it's bad for you but you'll eat it anyway" angle?

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    1. Anonymous9:05 am

      I'm with you. Yum, 5 hazelnuts with 2 T. sugar and cocoa. Tastes super good on toast and gets you going in the morning.

      Delete
    2. Anonymous2:31 pm

      More 'mmm, flavoured fat and sugar'. It doesn't even taste particularly hazelnut-y. Still good though.

      Delete
    3. Anonymous1:55 pm

      Yes, nutella is not a healthy choice in any way, yet it is still my choice of treat. I am one of those that eats it on a spoon out of the jar, or on strawberries or saltines. I take good care of myself and am not overweight, so this is my guilty pleasure. Sorry, oreos don't cut it over nutella...

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    4. Anonymous11:14 pm

      As long as you treat Nutella like the literal spreadable candy it is, I don't see a problem having a small amount with fruit or crackers as a treat. I do the same thing. The problem is that because of deceptive advertising lots of people think it's healthy. It's delicious but it's NOT healthy.

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  7. Awesome - great way to show the ridiculousness of their deception. Reason they do it is that a majority of people will believe them!!! Now that is a NO BRAINER!!! LOL

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  8. lauramich9:19 am

    In the States, we can get Justin's nut butters, and the chocolate hazelnut version is way, way better than Nutella. One 2-tablespoon serving has 180 calories, 15 g fat (3 saturated), 3 g fiber, 7 g sugar, and 4 g protein. It's still a treat for me, because of the cost and the sugar (I usually opt for natural peanut butter), but I would actually eat it for breakfast—unlike Nutella, which I would only use to frost cupcakes.

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  9. Noura9:34 am

    In their commercials, they try to make the audience feel that Nutella is healthy and nutritious! And that is false. I shared the following link with friends on Facebook, and they were surprised: http://www.care2.com/causes/is-cheap-chocolate-frosting-healthier-than-nutella.html
    I am sure you had something similar to it before.
    Unfortunately, parents think they are doing their children a favour by giving them Nutella for breakfast or even lunch for school.
    I sent the video to my mom, because she never listens to me when I tell her: mom! please don't get my little brother Nutella, it is sugar and fat!
    Thank you very much.. When it is seen, it is much more easier to understand it..

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  10. Nice review here of nut and seed butters (better choices) http://www.todaysdietitian.com/newarchives/090313p64.shtml

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  11. Well, I love Nutella. I never thought that it was a healthy choice, just yummy. And now I feel like eating some! :-(

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    Replies
    1. Anonymous12:40 am

      I'm eating it now....... On a spoon....

      :-/..oops

      Delete
  12. :( Heart. Breaking.

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  13. Anonymous3:14 pm

    Great video! Thank you. Since our family went Paleo we have cut out the beloved Nutella with good reason. Pure almond butter is a healthy replacement.

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  14. Nadia3:27 pm

    In Canada, you have the choice to buy the cheaper standard North American version of Nutella, which has palm oil, tastes more chocolatey and appears oily, or you can spend more and buy the imported Nutella from Italy, in glass jars, which contains vegetable instead of palm oil, is slightly more subtle in flavour than the North American version but tastes more like hazelnut. The latter is what many of us grew up on until it because mass marketed to the North American audience. Regardless, Nutella should smarten up and get away from marketing it on a health angle.

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  15. The last time I ate Nutella was on a trip to Paris in 2012. I bought a Nutella crepe from a vendor in a park. It was sooo delicious. Like the Cookie Monster says about cookies, Nutella is a "sometimes food." Definitely not an everyday breakfast!

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  16. I've decided health buzz words that reference " feeling good" or alternatively refer to family tradition are code words for sugar buzz.

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  17. This video shows what happens to a jar of Nutella after a day in the car. 4/5th oil.
    (in french)
    http://www.youtube.com/watch?v=NO0mapch8mw

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  18. Matilda9:54 pm

    When I see that ad, I don't see it talking about how healthy it is at all. It mentions nothing about nutritional values. To me it seems to be talking more about the flavour of 94 hazelnuts - I have absolutely no issue with it.

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  19. I am glad when people like you, decide to have a look deeper into what these products contain. Because products who advertise like this, aren't really healthy. Yet so many people fall for this false advertising :(

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  20. Brilliant! Thanks Dr. F for this creative smack upside the head for parents who fall for that "94 hazelnut" marketing message. Love your Oreo twist at the end. Even the most clueless parent would be unlikely to think that feeding their kid five Oreos for breakfast is a smart idea.

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  21. This is comparable to saying if you are thirsty add Hydrogen to two Oxygen molecules to make water or Sodium to Chloride molecules to make table salt? if you want a real scare google how peanut butter is processed, i.e.:hydrogenated palm oil !

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  22. Anonymous9:19 pm

    What numbers are you using for your 5 Oreos having the same amount of sugar as two tablespoons of Nutella comparison? I don't get that using the manufacturers published nutrition info. Not that I think Nutella is healthy (and marketing aside, who in the world who has ever had some would think that it is!) but your numbers seem exaggerated. Also 21g is not the same as (or even that close statistically) to 2 tablespoons. Kind of reminiscent of what Nutella was doing in their commercials...

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    Replies
    1. Hey kids reading this. Please use the above comment as a reminder to always do your math homework and not to be needlessly cranky or anonymously cantankerous.

      Delete
    2. http://bleanbeauties.files.wordpress.com/2013/04/photogrid_1364834022975.jpg

      14g sugar in 3 cookies= 4.67g sugar per cookie
      5.5 tsp sugar in 2T Nutella= 22g sugar

      22g sugar/4.67g sugar per cookie= 4.71 cookies

      #math

      Delete
  23. Anonymous1:07 am

    I grew up eating Nutella for breakfast, no big deal but we were never told it was healthy or good for us. The ad doesn't say it's healthy, people make an assumption. If people would read the label, they would clearly see how much sugar is in it...duh. Or that it's not healthy. Why is it that people blame the manufacturer for an assumption that is made by the general public. Read the label people...there is so much CRAP in a lot of our food not just Nutella.

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  24. Great video. I do find it a little shocking that people are surprised by this though. I'm sure the same can be said for the majority of breakfast cereals as well. I only allow my kids to eat those when we go camping and I buy those little cardboard boxes that double as a bowl. BUT, I tell them... make no mistake, this is not a healthy breakfast, it's dessert. Thanks for the video. First time I'm on your site but I'll visit more often.

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  25. Anonymous5:59 pm

    nutella makes me feel awful..i love the taste, but about say 5 to 10 minutes later i feel ill. Thats with just a teaspoon of it on my toast too.

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  26. Anonymous2:37 pm

    There was a class action lawsuit last year, regarding Nutella's false advertising as healthful. https://nutellaclassactionsettlement.com/

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  27. Anonymous11:04 pm

    I love your blog!
    Just curious what your take is on the new Philly chocolate creamcheese as an alternative. Thanks!

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  28. Anonymous7:11 pm

    Don't care. I will always eat it.

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    Replies
    1. Anonymous1:33 pm

      Haha - yeah me too. I drink beer, eat pizzas & nutella & still manage to maintain a very low body fat! Why? Because I workout 5 times a week & CONSUME IN MODERATION! The fact that your average bear is an idiot has nothing to do with Nutella not being a nice treat every now & again!

      Delete
  29. I'd rather just eat the hazelnuts.

    Problem is, tree nuts have gotten hugely EXPENSIVE lately!

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  30. Anonymous12:03 pm

    But the nut fat is better than the saturated fat in oreos, so that's not a good comparison. my son eats it as an occasional snack, but I don't cuz I'll eat the whole jar!

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  31. Anonymous5:00 pm

    Who says you have to eat the whole two table spoons anyway? Just put a lil on wholes wheat bread and eat I eat it every other day or so and I haven't noticed any weight gain....

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  32. I wish I would've researched before I brought my first jar today. To good to be true, *tosses nutella in trash can*. I thought I was finding a healthy alternative to peanut butter. SMH

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  33. Anonymous10:54 am

    What you need to do is a comparison between Nutella in North America and one from Italy. Many times the European versions of these types of foods have less if not slightly different ingredients(healtier or less cancerogenic). The product by far is not something I would consider healthy but it maybe less dangerous when eating the European version.

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  34. Anonymous11:12 am

    Very informative. Thanks so much.

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  35. Susan3:55 pm

    Great video! Thanks for sharing. I stumbled onto it after looking for a recipe to make my own nutella, like they have in Europe, it has more hazelnuts and less oil and sugar.

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  36. Anonymous2:10 pm

    I'm sure most people who eat nutella wouldn't care and already eat unhealthy foods

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  37. Anonymous6:07 pm

    I don't understand. Where does it state in the advert that Nutella is healthy? The fact that breakfast loves Nutella is equivalent to say that is good for you? No! And who said that hazelnuts are healthy? They're loaded with fat even on their own.
    We probably should stop drinking carbonated drinks and stop eating pre-processed food and red meat before getting worried about cookies and nutella

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  38. Anonymous12:44 am

    I thought I would call bullshit on this one, and decided to look it up, and you seem to be way off. But before I do, I should point out, it is chocolate, so you can't expect much :p It's still obviously a bad breakfast choice, but not as awful as you make it out to be.

    So Nutella is 56.75% sugar (about the same as a lot of chocolate), not the ±90% you insinuate (5.5 / 6 x 100).

    1 x Tablespoon = 3 x Teaspoon
    So 2 tablespoons of nutella = 6 teaspoons x the percent that is sugar (0.5675) = 3.405 teaspoons of sugar.

    On a side note, I was massively disappointed to see that it contains palm oil. Palm oil plantations are some of the most destructive plantations out there. A lot of asian rainforest gets cut down for palm oil.

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  39. Anonymous11:28 am

    Who paid for this, Hershey's ?? What about all the junk food we have on the store counters and the fast foods that we are gulping down? Are those better for us? I'm not saying Nutella is healthy but it sounds like a negative commercial paid for by some other company.

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  40. Anonymous10:40 pm

    After having 12 teaspoons during the video , the 4 after it didn't taste the same... ngl

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  41. Anonymous4:57 pm

    Thank you for this. I admit that I am battling a serious Nutella addiction. This stuff is highly addictive. It is evil. I am one that eats it right out of the jar. I know it's fattening, but I just can't control myself. It's like crack (not that I've ever done crack, just assuming). Seriously. I haven't gained pounds, but inches all around. I threw a brand new, unopened jar in the trash this morning because I simply must stop. I am craving it all ready. But I will not. I have to lose these Nutella inches. In all my life, I have never been addicted to a food, like I am to Nutella. I don't know what it is about this stuff. It's a cycle with me. I'll get off of it. Then I go back on, just a little bit, little bit, then a little more, and more, until I'm going through a jar every two days. Watching this video is helping me. I'm determined not to fall off the wagon again.

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