Monday, December 30, 2013

Badvertising: Nestlé Boost's "Nutritious Energy"

For the next few weeks I'm going to take some time off from blogging - but don't you fret, I've curated a collection of some of my favourite posts from 2010. Today's post explores what constitutes the "nutritious energy" of Boost.
First let me thank Nestlé Nutrition for sponsoring the Canadian Obesity Network's Student Meeting (and therefore unbeknownst to me for sponsoring my talk).

Now that the thank you is out of the way let me ask Nestlé Nutrition what they were smoking when they labelled their Boost beverage with the words, "Nutritious Energy".

I came across the bottles in a big bowl at the conference and intrigued by vague and meaningless "Nutritious Energy" billing, I had a peek at the nutrition facts panel.

The first three nutritious ingredients?

1. Water
2. Sugar
3. Corn syrup (Sugar)

The number of teaspoons of sugar per 237ml bottle?


The calories?


Percentage of calories from sugar?


How does it compare with Coca Cola?

2.5x the calories and 1.5x the sugar.

So if you think throwing a bit of fat, protein and some vitamins into a Coca Cola along with an extra 3.5 teaspoons of sugar would make it, "nutritious", than by all means drink Boost, but be prepared for it to potentially not taste so good - as one fellow conference goer said when I mentioned I was going to blog about it,
"And it tastes like chalky shit. Can't leave that out."

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  1. OTOH, it tastes better than Ensure - and it's a lot easier to get the lid off Boost than Ensure. That said, I don't drink either one. If I need to increase my protein for the day I drink a low sugar protein drink like Premier or Total Lean. For everything else I eat actual homemade food.

  2. So, what would your recommend for seniors who need a commercial product for added nutrition? Just wondering because the hospital recommended this for my mother's husband.

    1. Nancy, it would depend on the purpose. If it's just to get in calories (because he wasn't eating much), and your mother's husband enjoyed it, go for it. If it were for nutrition, I would question the recommendation. Going back to the first circumstance, I'd be looking for whatever foods he enjoyed most and would imagine many people would prefer actual milkshakes to Boost. Truly, when it's a choice of doing whatever to get the calories in it usually means tough medical times and then you have to ask yourself whether or not formally worrying about nutrition is in a person's best interest and instead focus wholly on quality of life (and where quality of food has to do at least as much with taste (if not more), as it does with nutrition.

  3. Anonymous11:24 am

    And you have to love the fact that this is covered as a drug benefit for those on social assistance in Alberta!