Thursday, January 16, 2014

A Massive #FAIL For The Children’s Treatment Centre Foundation of Chatham-Kent

I have to wonder. When this initiative was discussed, did anyone at least raise the concern that partnering with McDonald's, and in so doing health-washing, promoting and congratulating a brand and lifestyle that in turn no doubt has contributed to a not insignificant amount of morbidity in children, might not be worth the dollars that it raises?

I guess every charity needs to figure out for themselves what their sell-out number is, but I'm also guessing they don't hold cigarette carton drives, so no doubt too every charity is capable of drawing the line somewhere.

Thanks to the multiple wishing-to-remain-anonymous allied health professionals in Chatham-Kent who punted this my way.

(And just in case you were thinking at least the meal would be healthful, here's the event's menu)

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