Tuesday, January 28, 2014

Kellogg's Uses Teen Olympic Athletes to Sell Sugar to Children


Torin-Yater Wallace the 15 year old US Olympic freestyle skier and 19 year old US Olympic ski jumper Sarah Hendrickson have been purchased by Kellogg's to promote Pop-Tarts and Frosted Flakes in campaigns clearly targeting children.

No doubt it's reprehensible to use sport to sell sugar and refined carbohydrates, but it's certainly not breaking any laws.

A shame that the Olympics doesn't seem to have any standards when it comes to licensing their rings.

And if you're wondering what I think about the nutritional value of Pop-Tarts, I think Torin says it best when asked in this promotional video,
"What's your point of view on breakfast and nutrition?"
and he answers,
"I don't really have one, I eat whatever I want."
So there you have it folks! Straight from Kellogg's new spokesteen - if you don't care about nutrition maybe you too should give Pop-Tarts (or Frosted Flakes) a try (because you sure as heck won't find much in the way of nutrition there).

[Hat tip to Anne Tuttle Brown for bringing the Pop-Tarts to my attention]

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  1. If you want to vomit further, watch to the end of the video where Kelloggs inform us that if we "share" the advert they will give money for hungry kids. What would you think of a person who told you that they'd give a fiver to a homeless man but only if you kissed them on the cheek? You'd think they were a sociopath.

  2. Bobbini8:29 am

    Given the expense of training for Olympic competition, it's no wonder these young athletes are willing to take Kellogg's money. In the U.S., athletes from non-marquee sports often have to hold down retail jobs to support their training regimen. Cash from Kellogg's is a godsend for these folks--probably better than six shifts a week at Home Depot.

    1. Anonymous7:58 pm

      Yes: I remember listening to an interview of a Canadian athlete during the Vancouver Winter Olympics, and he said by the point where athletes get to the Olympics, everyone is quite literally broke. Overdrafts and credit cards are maxed out, and parents' houses are remortgaged.

      Oh, and BenSix: scholarly studies have shown that a far higher proportion of successful businesspeople are sociopaths than is the case for the general population. That probably accounts for some of the more egregious moral mis-steps we see in the business world!