On the way out I noticed a giant Coca-Cola advertisement, and as I'm wont to do, I wandered over to have a closer look.
It highlighted a contest to win a ski vacation in Whistler and you could also buy a commemorative cup at the concession stand.
"Cup" is an interesting term though for a container that holds 44oz (1.3 litres) of sugared soda. For those who care that's 526 calories of Coca-Cola coming from its astonishing 36 teaspoons of sugar!
I can't imagine there are many people on the planet who consciously want to consume 1.3 litres of Coca-Cola with their movie, but I bet many unconsciously do simply consequent to the fact that the only commemorative size available shares more in common with a bucket than a cup.