Tuesday, November 04, 2014

Breakfast Club of Canada Fundraising with Chocolate Syrup. Literally.

Thanks to RD Cathy Richards for sending this my way.

Breakfast Club of Canada, a charity established to,
"guarantee our members a healthy breakfast in a friendly atmosphere every school day."
has decided to partner with Chocolats Favoris, the makers of chocolate fondue dip to fundraise.

Apparently they've produced a special, "Breakfast Club of Canada" edition of their chocolate syrup, and $1 from the sale of each can will go to Breakfast Club of Canada coffers.

I guess so long as the kids get a healthy breakfast Breakfast Club of Canada sees no irony or conflict in encouraging and providing incentive for the sale of chocolate syrup, which Breakfast Club of Canada notes on their sponsorship page,
"this “sweet” gift idea is a great way to share the holiday spirit with employees, clients and suppliers. Large quantities of the canned chocolate dip can be ordered"
While I do hope that a day might come where health charities cease their junk food fundraising efforts, clearly that day's not here yet.

[For more on why junk food fundraising is a bad idea click here.]

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