Thursday, September 03, 2015

Serena Williams Joins Long List of Pro Athletes Shilling for Sugar Water

In 2015, Serena Williams' net worth was estimated at $145 million, coming in part from a 5 year, $40 million endorsement deal with Nike.

Part also clearly comes from her comfort in promoting Pepsi and Gatorade to children and adolescents.

In May 2015, Williams was named the face of the Pepsi Challenge relaunch, and just this week, a raft of new advertisements featuring her rise to stardom has been launched by Gatorade.

While it may not be reasonable to expect professional athletes, musicians, and actors to turn down millions of dollars in unhealthy endorsements simply because it's the right thing to do for their impressionable young fans, here's hoping that as public awareness around the risks of sugar-sweetened beverages grows, a day will come where celebrities will have to think twice before entering into these sorts of partnerships consequent to concerns around public condemnation and the erosion of their images' marketability.

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