Thursday, October 15, 2015

Announcing UNC's "Krispy Kreme Challenge Children's Specialty Clinic" #NotTheOnion

Presented for your consideration.

Yesterday the University of North Carolina's School of Medicine announced the renaming of their N.C. Children’s Specialty Clinic to The Krispy Kreme Challenge Children’s Specialty Clinic, in return for, you guessed it, money.

But not all that much money mind you.

$2 million. Well, sort of. It's not like that they'll be able to cash that gag check because it's actually $1 million dollars to be raised (note, not donated, raised) over the next 5 years, and as an acknowledgement too for the $1 million already raised over the last 9 years.

So to recap, the University of North Carolina's School of Medicine just sold the naming rights to their children's specialty clinic to Krispy Kreme Challenge in return for them raising what works out to be an average of $133,333 a year.

(For reference, while I was unable to find the budget for UNC Children's, here in Canada our children's hospital annual budgets run in the $200-$300 million range.)

Oh, and as to how they're going to raise it?

Well by way of the Krispy Kreme Challenge of course!

What's that?

It's an annual road race that challenges runners to run 2.5 miles to a Krispy Kreme Doughnuts shop, eat one dozen doughnuts, and then run back to the finish line in under 1 hour.

Again, I have to point out, this is not a story from The Onion.

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