Yesterday the University of North Carolina's School of Medicine announced the renaming of their N.C. Children’s Specialty Clinic to The Krispy Kreme Challenge Children’s Specialty Clinic, in return for, you guessed it, money.
But not all that much money mind you.
So to recap, the University of North Carolina's School of Medicine just sold the naming rights to their children's specialty clinic to Krispy Kreme Challenge in return for them raising what works out to be an average of $133,333 a year.
(For reference, while I was unable to find the budget for UNC Children's, here in Canada our children's hospital annual budgets run in the $200-$300 million range.)
Oh, and as to how they're going to raise it?
Well by way of the Krispy Kreme Challenge of course!
Again, I have to point out, this is not a story from The Onion.