And here we agree.
Sugar taxes, by way of simple economics, will certainly change the purchase frequency of those products taxed, but if the goal is a population based dietary "overhaul", many more changes are required, changes which from Cadbury could include:
- Withdrawing Cadbury's sponsorship of all sporting events (like the 2012 Olympics).
- Ending Cadbury's practice of advertisements that target children.
- Removing Cadbury products from vending machines - especially those in publicly funding institutions (schools, sporting arenas, government buildings, etc.)
- Shuttering Cadbury's junk food fundraising program.