The packaging screams out health. "Kale", "Air Dried, Not Fried", "GMO Free", "MSG Free", "Gluten Free", "Vegetarian"
Turn the package over however and you might be surprised to learn a few things.
The nutrition data is also a bit curious.
Putting aside the fact that if you're actually looking for the nutritive benefits of kale, at least as compared with Kaley's Kale Chips, actual kale's the way to go, some might say that I'm being too harsh. They might say that the bag isn't meant to be consumed in one sitting. But as you can see from the photo where I'm holding it, the bag's no larger than your average checkout aisle chip bag, and at least with chips, you won't for a moment convince yourself they're a healthful choice.
If you want kale buy kale. If you want chips buy chips. Simple.