Monday, July 25, 2016

The Food Industry Spends A Cancer Moonshot On Advertising Every 3 Weeks

Some perspective.

Did you hear about the "Cancer Moonshot 2020"?

In their words,
"The Cancer MoonShot 2020 Program is one of the most comprehensive cancer collaborative initiatives launched to date, seeking to accelerate the potential of combination immunotherapy as the next generation standard of care in cancer patients."
And so what's the cost of this ambitious program over the course of the next 5 years?

$1 billion.

Sound impressive?

Maybe less so when you consider that according to AdAge, in 2014 alone, the top 25 US food industry brands spent just shy of 15x that amount advertising their products.

That's a moonshot worth every 3 weeks!

Spread that out over the billion dollar moonshot's 5 year duration and suddenly you realize that through 2020 the food industry will spend 75 times more money trying to get you to buy Coca-Cola, KFC, Cheerios, Dunkin, etc., than the government will be spending on their "MoonShot" to cure cancer.

If we want to see population level improvements to diet, no doubt that part of the requirement will be food industry advertising reform. Banning advertising that targets kids altogether, reforming front-of-package claims, cracking down on deceit, and more, because with a cancer moonshot of food industry advertising every three weeks, consumers don't stand a chance if we don't.

[And of course the other issue worth noting is how incredibly irresponsible it is to promote a 5-year, billion dollar investment as a cancer moonshot.]

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