Thursday, May 24, 2018

Kudos (Maybe) To Calgary Police For Handing Out Recreation Passes For Kids' Good Behaviour Rather than Sugar (Like Here In Ontario)

So here's the story.

Recently I saw a tweet highlighting a new Calgary Positive Ticket campaign whereby Angie Thiessen's daughter received a coupon redeemable for free access to a Calgary recreation facility because she was "caught" learning to ride her bicycle with a bike helmet.
Fantastic, right? Here's a longer piece discussing the program.

But then I saw this story about Calgary's positive ticketing program having handed out 2,350 coupons redeemable for a Macs Milk hot chocolate or Frosty over the course of the past 18 months.

So if the program's changed (and zero doubt that it should) from targeting kids with free advertising and emotional brand washing for sugar sweetened beverages, then kudos to Calgary.

Here's hoping!

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