Wednesday, June 13, 2018

The American Heart Association's Alliance For A Healthier Generation Labels Diet Coke and Pop-Tarts (And More) As "Smart Snacks" For Kids

In case you're not familiar with it, the Alliance For A Healthier Generation is the name given to the partnership program founded by the American Heart Association, The Clinton Foundation, and The Robert Wood Johnson Foundation with pretty what at first glance looks like pretty much every food industry corporation on earth.

The Alliance's stated mission is,
"to create healthy changes that build upon one another and create a system, a nation, that makes the healthy choice the easy choice"
So what are some healthy choices according to the Alliance's Amazon based,
"One Stop Shop for Healthier Generation vetted Smart Snacks and products for students in and out of school"?
Here are some select choices:

How is it possible that the American Heart Association, The Clinton Foundation, and The Robert Wood Johnson Foundation would describe a child washing down a bag of Doritos or a Pop-Tart with a can of Diet Coke as them consuming a Smart Snack?

Anyone?

(My answer of course is because the Alliance For A Healthier Generation is a partnership with the food industry whose job is to promote sales, not to protect health, but as to why these particular products were deemed Smart, and the larger question of why partnering with the food industry was considered a thoughtful plan, there you've got me)

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