
The media will be all over this one.
A study came out today in the New England Journal of Medicine that showed that over a 30 year period people's weights were strongly influenced by the weights of their friends and spouses.
The study followed over 12,000 folks and mapped their weights against their "social networks".
Their research states:
It's actually a beautifully put together study - from the writing, to the methodology, to the gorgeous diagrams and slick video on the New England Journal website that demonstrates the social march of obesity over time.
So is it important? Does it tell us anything we don't already know?
I don't think so.
Friendships and marriages tend to be forged over commonalities, over shared pleasures.
What am I getting at?
Marathon running teetotaling vegans are far more likely to be friends with marathon running teetotaling vegans than they are with sedentary, beer swilling carnivores and they're probably alot less likely to marry them too.
I think what this study proves beautifully is that lifestyle dramatically impacts upon weight and that friends and spouses dramatically impact upon lifestyles.
So does this study help with prevention and treatment?
The authors think so,
"The relevance of social influence also suggests that it may be possible to harness this same force to slow the spread of obesity. Network phenomena might be exploited to spread positive health behaviors"I guess what they're getting at is that skinniness may also be socially contagious if harnessed by social networks. Good news is, if the researchers want to, they can simply apply their same statistics and formulae to examine the effects of weight loss in social networks....only problem there is that sustainable weight loss for the most part is a pretty elusive beast.
Bottom line - your friends and spouses likely share your lifestyle more than your neighbours and coworkers, and your lifestyle obviously has a dramatic effect on your weight.
What this study should spur you to do is examine how you spend time with your friends and family. If socializing means going out to dinner all the time or hitting the bars, maybe you can suggest trying some less calorie dense, or even some calorie burning activities.
What this study should not spur you to do is put a sign outside your door that says, "You must be this thin to be my friend".
Splashed over headlines and sound bites today will be articles and reports telling you that a new study suggests that if you drink any soft drinks, 
Yesterday was awash with news reports of how Big Food is voluntarily planning to decrease advertising targeting children.
That's what a recent non-scientific study conducted by the Associated Press would suggest.
It's called the Weigh Down Workshop and since 1986 it has been held in over 30,000 locations around the world. Even more remarkable is the fact that out of this God based diet has grown an actual evangelical church. 
Since the late 1980s antioxidants have been heralded as molecules that are dramatically important to our health. Multivitamins shout their antioxidant concentrations on their labels and food and beverages are promoted based on their antioxidant properties.


Heart attack waiting to happen.
So let's say you have decided you want to try to lose some weight and that you've also decided that you'd like some help - who should you call?
Big Milk is still promoting the ridiculous concept that drinking 24 ounces of milk (the caloric equivalent of 27lbs a year of skim, 37lbs a year of 2% or 43lbs a year of chocolate milk) will magically help you lose weight.
So last week Sanofi-Aventis pulled their marijuana receptor based drug rimonabant from the FDA's application process.
So no formal post today (it's a long weekend in Canada) but I thought I'd use the blog to advertise a job working with me and the other folks over at the