Monday, November 06, 2006

Wendy's - The New Authority on Nutrition!

What a coup for Wendy's!

They've teamed up with the American Dietetic Association to bring you a new website called Wendy's Mom-RD.

Here's a quote from the home page,

"Wendy's and the American Dietetic Association developed the Mom-RD program to provide moms with useful information that empowers them to make smarter choices when it comes to feeding their families"
Contrast that statement with Wendy's new slogan, "Do what tastes right".

What's the ADA doing getting in bed with Wendy's? For the life of me, other than money, I can't imagine what would motivate the ADA to team up with a company that uses toys and advertising to sell high calorie, non-nutritious food to children (currently they're using the Peanuts to sell Kids' meals).

Wanna know what's in a Kids' meal? Even one of their healthier meals, the one advertised on the Kids' Meal section of Wendy's website, the turkey sandwich with the 2% milk and the granola with yogurt, has 650 calories, 8 grams of artery clogging saturated fat and a whopping 1,280 grams of sodium.

Next question, have you ever met a kid who actually ordered the turkey sandwich with milk and granola? I'm actually scared to crunch the numbers for the Jr. Bacon Cheeseburger, the kids' fries and the pop.

Amazingly, in the website's section on, "10 Tips for Cutting Calories and Fats" they don't explicitly mention, "Don't eat at Wendy's".

Such a shame that the ADA and our Canadian equivalent the DoC (Dietitians of Canada) are far from shy from courting Big Food dollars.

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