Tuesday, March 20, 2007

Big Milk's Dietitians Just Plain Lie

Don't trust this symbol!

By way of illustrating why I'm going to ask you a few simple question.

1. Do you think that a registered dietitian, a highly educated nutrition professional, would recommend that you feed preschool children, 36lbs worth of liquid Calories a year?

2. Do you think that a registered dietitian, a highly educated nutrition professional, would lie and tell you that chocolate milk only has 1/3 more Calories than "white" milk when in fact it has double the Calories of skim milk and 80% more Calories drop per drop than Coca Cola?

3. Do you think that a registered dietitian, a highly educated nutrition professional, would state that chocolate milk helped the body build and repair muscle?

I've been in this business for a while and so while I know that the answer to all of the above questions sadly are emphatic YESes, perhaps you'd be surprised at how apparently easy it is to buy a registered dietitian's good name.

In yet another quobesity goldmine I bring you the Chocolate Milk brochure from the Dairy Farmer of Canada's website. Smack on the back of the brochure is the following endoresement,

"Developed by the Registered Dietitians at the Dairy Farmer's of Canada"
So without further ado, I bring you the answers of the Registered Dietitians of the Dairy Farmer's of Canada to my aforementioned questions.
1. "Preschoolers should drink at least 500mls (2 cups) of chocolate or white milk to ensure they're getting enough vitamin D."

2. "Chocolate milk has only one third more Calories than white milk...which isn't much."

3. "After activity chocolate milk helps to replenish your body's energy stores, and build and repair muscle."
If you think this is bad, wait until you see tomorrow's post.

Shame on them.

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  1. Anonymous8:42 am

    Well, just to point out something... In the second point, the dietitians didn't say chocolate milk has 1/3 the calories of white milk (like you said). They said that it has 1/3 MORE calories than white milk.
    Make sure you're reading things right.
    And, yes, I would agree with most of the dietitians' statements. Sure, chocolate milk has more calories, sugar, etc. But it does have good nutrition, just like white milk. And of course white milk would have less calories and should probably be the preferred beverage, but if taken in recommended amounts, and using a lower-fat product, and if other calorically dense/nutrient poor foods/beverages are decreased, this shouldn't make a huge difference.
    Don't forget about exercise, too!
    Just my two cents.

  2. Anonymous: With all do respect, Dr. Freedhoff DID say that chocolate milk has 1/3 MORE caloris than white milk. His points, in my opinion, are very valid.

  3. Anonymous10:54 am

    I would like to emphasize that the statmement says "Developed by the Registered Dietitians at the Dairy Farmer's of Canada" and not "all registered dieitians". I for one am appalled by the ongoing influx of propaganda and ease at which some dietitians are selling out to the lure of less-than-healthy and ideal foods and food company claims. Not all registered dietitians feel the same way about chocolate milk or any of the many other companies that have dietitians endorsing their products.

  4. Anonymous10:57 am

    I am a registered dietitian and a fan and reader of this website, not to mention that I promote this website heavily to clients/patients and other dietitians. I know that i will not be the only one that would like to stongly emphasize that not all dietitian's "good name" is easily bought out!

  5. I agree wholeheartedly.

    The post is specifically about those RDs involved in a ridiculously biased and skewed brochure promoting the consumption of chocolate milk as "surprisingly nutritious".

    All kinds of people can be bought, not just dietitians. Readers of my blog may remember my post regarding the dean of a medical school and Dr. Dean Ornish.

    Our RD is an invaluable resource for us and a good dietitian is a great resource for anyone concerned with their nutrition and weight.

    Today and tomorrow I'll be pointing out how those dietitians at the Dairy Farmers of Canada might not be ones you'd want to trust.