Tuesday, March 20, 2007

Big Milk's Dietitians Just Plain Lie


Don't trust this symbol!

By way of illustrating why I'm going to ask you a few simple question.

1. Do you think that a registered dietitian, a highly educated nutrition professional, would recommend that you feed preschool children, 36lbs worth of liquid Calories a year?

2. Do you think that a registered dietitian, a highly educated nutrition professional, would lie and tell you that chocolate milk only has 1/3 more Calories than "white" milk when in fact it has double the Calories of skim milk and 80% more Calories drop per drop than Coca Cola?

3. Do you think that a registered dietitian, a highly educated nutrition professional, would state that chocolate milk helped the body build and repair muscle?

I've been in this business for a while and so while I know that the answer to all of the above questions sadly are emphatic YESes, perhaps you'd be surprised at how apparently easy it is to buy a registered dietitian's good name.

In yet another quobesity goldmine I bring you the Chocolate Milk brochure from the Dairy Farmer of Canada's website. Smack on the back of the brochure is the following endoresement,

"Developed by the Registered Dietitians at the Dairy Farmer's of Canada"
So without further ado, I bring you the answers of the Registered Dietitians of the Dairy Farmer's of Canada to my aforementioned questions.
1. "Preschoolers should drink at least 500mls (2 cups) of chocolate or white milk to ensure they're getting enough vitamin D."

2. "Chocolate milk has only one third more Calories than white milk...which isn't much."

3. "After activity chocolate milk helps to replenish your body's energy stores, and build and repair muscle."
If you think this is bad, wait until you see tomorrow's post.

Shame on them.

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