Thursday, May 03, 2007

Fighting Childhood Obesity with Donuts?

Oh the hypocrisy.

An article in the New York times last month discussed the odd coupling of Rachael Ray (celebrity Food Network chef) with Bill Clinton's Alliance for a Healthier Generation.

The Alliance's mission?

"To eliminate childhood obesity and to inspire all young people in the United States to develop lifelong, healthy habits."
On the Alliance's homepage as I type this is a picture of Clinton laughing with Rachael.

Rachael should be the one laughing, one of those evil cartoon villain I pulled the wool over the good guys' faces laughs, because Rachael's other other job is being a corporate shill for.....wait for it....Dunkin' Donuts.

In Dunkin' Donutss press release announcing Rachael as their new brand representative, Dunkin' Donuts' Brand President Robert Rodriguez has a lovely quote,
"Rachael's philosophy of creating quality meals quickly and without pretense for busy people living busy lives is the same driving force behind the Dunkin' Donuts brand."
Well I guess it's true that donuts are quick and without pretense, but meals?

What does Rachael have to say,
"Me, I don’t want to talk about obesity. I want to talk about how fun healthy food is, period."
Donuts sure are healthy - they are a perfect fit for fostering the lifelong healthy habits the Alliance is hoping to instill in America's children.

Brilliant move Bill.

[Hat Tip to Jack from Fork and Bottle and bottom picture to Gallery of the Absurd]