Wednesday, May 30, 2007

The Shrek Saga Continues

Just a quick update.

The US Department of Health and Human Services has temporarily halted its Shrek public service ads aimed at childhood obesity.

Temporarily?

According to the article I read, US Department of Health Spokesman Bill Hall says they plan to,

"pop them right back up there as soon as the hype for the movie dies down in six weeks or so"
Want to know why it's only a temporary halt?

Because apparently the US Department of Health and Human Services feels it's wrong for their spots to serve as advertisements for the Dreamworks movie, but apparently they don't care if their spots serve as advertisements for McFlurries, something that the Shrek McDonald's campaign is selling.

So basically the US Department of Health and Human Services is uncomfortable with the thought that their anti-obesity campaign might serve to promote the movie whose success they're banking on for recognition, but have no issue with the fact that their campaign might serve to promote the notion that dining at McDonald's is a healthy, US Department of Health and Human Services endorsed choice.

Smart folks those - very clear thinkers.

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