Wednesday, June 06, 2007

The Oxymorons at White Hat Brands

Pop quiz time (let's see if you've been paying attention):

  1. Would recommending that children consume an additional 80 Calories per day help combat childhood obesity?

  2. Would recommending that children consume an additional 4 and 3/4 teaspoons of sugar per day help combat childhood obesity?

  3. Would recommending that children take a daily multi-vitamin help combat childhood obesity?
The answer of course to all of those questions is a most emphatic, "NO!".

Perhaps someone should tell that to the oxymorons over at White Hat Brands, a new corporation trying to hitch itself to the childhood obesity prevention/treatment bandwagon.

Amazingly the thing they're trying to hitch is in fact an 80 Calorie, 4 and 3/4 teaspoons of sugar containing, vitamin enriched juice which according to the quobesity that is their press release is,
"specificially formulated to help combat childhood obesity and type 2 diabetes among preteens".
Really? Pushing sugar and Calories into children by using cartoon logos and a website targeting children who can't discern truth from advertising will help combat childhood obesity and type 2 diabetes?

Hopefully discerning Mom's and Dad's will use Google to help them find this blog's commentary on this atrocious product and its parent company's shamelessly misleading statements about their Dog on it! fortified juice beverages.

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