Thursday, January 17, 2008

Is This New Product Healthy?


Whole grains are the first ingredient.

Sugars (different types) are the 2nd, 3rd, 5th, 6th and 7th ingredients (they total about 4 teaspoons) and make up slightly less than 50% of carbohydrates.

190 Calories.

Source of fibre.

Only 180mg of sodium.

Low saturated fat.

Zero trans fats.

Hopefully readers of my blog know that my post title question is rhetorical.

Putting whole grains into a pop tart doesn't make it healthy, it makes it just slightly less unhealthy than a regular pop tart.

Of course if I were Kellogg's I'd shrink the size of my bar by 20 percent, call them Pop Tart Breakfast Bars and apply for a Health Check because this product, aside from it's size, meets all of the new Health Check criteria for filled or coated grain-based bars.