Whole grains are the first ingredient.
Sugars (different types) are the 2nd, 3rd, 5th, 6th and 7th ingredients (they total about 4 teaspoons) and make up slightly less than 50% of carbohydrates.
Source of fibre.
Only 180mg of sodium.
Low saturated fat.
Zero trans fats.
Hopefully readers of my blog know that my post title question is rhetorical.
Putting whole grains into a pop tart doesn't make it healthy, it makes it just slightly less unhealthy than a regular pop tart.
Of course if I were Kellogg's I'd shrink the size of my bar by 20 percent, call them Pop Tart Breakfast Bars and apply for a Health Check because this product, aside from it's size, meets all of the new Health Check criteria for filled or coated grain-based bars.
Thursday, January 17, 2008