Monday, April 14, 2008

Subway's Jared Celebrates 10 Years of Weight Maintenance!

Congratulations go out to Subway's Jared for doing what the vast majority of those that lose weight don't do - keep it off.

According to an article in the Washington Post, Jared's Subway eureka moment came back when he weighed 425lbs and his college roommate at Indiana University made a tape recording of the sounds he made while sleeping (severe sleep apnea can sound quite dramatic and frightening). He reports trying a few other efforts before finally settling in on his now famous Subway diet which arose with him reading a nutrition facts panel while standing in line for a sub. The rest of course, is marketing history.

Jared's Subway diet amounted to roughly 1,500 Calories a day, low for the majority of men, combined with lots of walking.

Subway took notice after Jared was featured on multiple local media outlets and he has remained a spokesman for them every since.

He no longer formally counts Calories but certainly practices Calorie awareness and knows what portions work best in his own personal foodscape.

Jared's not alone in his weight maintenance success. The National Weight Control Registry (NWCR) now numbers well into the thousands and to be a registrant you've had to have lost over 30lbs and kept it off for over 1 year. The last time I saw Dr. Rena Wing (one of the registry's founders) speak, the average registrant had lost 66lbs and kept it off for 5.5 years.

So how do the registrants do it? The NWCR has a great facts page and here are some highlights,

  • Duration of successful weight loss has ranged from 1 year to 66 years!

  • Some have lost the weight rapidly, while others have lost weight very slowly--over as many as 14 years.

  • 45% of registry participants lost the weight on their own and the other 55% lost weight with the help of some type of program.

  • 98% of Registry participants report that they modified their food intake in some way to lose weight.

  • 94% increased their physical activity, with the most frequently reported form of activity being walking.

  • 78% eat breakfast every day.

  • 62% watch less than 10 hours of TV per week.

  • 90% exercise, on average, about 1 hour per day.
  • One thing's absolutely certain and during a working day you'll hear me say it at least 5 times a day,
    "The more weight you'd like to permanently lose, the more of your lifestyle you'll need to permanently change"
    which of course then leads me to the,
    "Therefore if you don't like the life you're living while you're losing, you're much more likely to gain it back"
    Jared has kept his weight off because he likes his new lifestyle.

    Do you like yours?

    Congratulations again Jared.

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    2 comments:

    1. Thank you for this post. I'm currently working on losing 105 lbs. I hit my 75 lb milestone today. I have felt very strongly from the beginning the importance of finding changes I can make that will continue for the long term. So that's what I'm doing.

      I hope I can have as much success as Jared in maintaining my loss.

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    2. What a wonderful blog site. I just discovered you today and have read all your entries. Was wanting to subscribe to this site so I'd get an email whenever you post again but not sure how to do that. I'm new at this bloggin stuff.

      ReplyDelete