Monday, August 31, 2009

Is Glowelle the world's stupidest drink?

I'd say so.

Reportedly Glowelle is the newest entry in the growing "beauty drink market".

There's a beauty drink market?


So what's Glowelle?

According to its website it's a,

"clinically tested premium dietary supplement beauty drink, complete with a powerhouse combination of skin-beautifying antioxidants"
What do I think it is?

Well according to its ingredients it's basically water and concentrated grape juice with some cane, mango, orange, pineapple and peach purees thrown in for flavour. Oh, and it's got a few antioxidants for good measure.

So what about this clinical testing?

Well I looked for it on MedLine, the world's largest repository of peer-reviewed published research and came up empty.

The Glowelle website on the other hand has a handy "summary" of "statistically significant" findings but no link to the actual study to review, I don't know, stuff like methodologies and absolute results.

The website also has a long list of studies conducted on the ingredients found in Glowelle - studies with incredible importance such as:
CoQ10 supplementation elevates the epidermal CoQ10 level in adult hairless mice
Effect of apple extracts on NF-kappaB activation in human umbilical vein endothelial cells
One thing's for sure - from now on the only thing my hairless mice are getting to drink is Glowelle.

At only $7 per 250ml/8oz bottle how could I afford not to give it to them?