So just a few kilometres South, Coca Cola's vitaminwater is in the midst of lawsuit that aims to prove that vitaminwater's labeling is deceptive and falsely confers the notion that it's healthy for you.
Here, sadly, there's no such lawsuit and hence ads like the one up above whose copy,
"if poutine is part of your routine"(where poutine is a distinctly Canadian concoction of french fries covered in cheese curds, smothered in gravy) suggests that miraculously sugar water with a few scant vitamins will negate the risks of an unhealthy diet, still litter our magazines.
Here's an alternate way to interpret the ad.
Perhaps Coca Cola's practicing honesty in advertisement whereby the ad is meant to explain how only folks so nutritionally ill-informed or unconcerned that they routinely consume poutine would also routinely consume vitaminwater?
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I'm unsure if the link will work outside the UK, but a recent BBC3 programme "Britain's most disgusting drink" lampooned the vitamin water concept by producing their own 'nutritional water' products.
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Unfortunately it doesn't work from outside the UK it would be great if someone in the UK would upload it to you tube or another site like that.
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