Tuesday, September 21, 2010

POM Wonderful said whatnow?


From the, "they said whatnow?" file comes the latest from POM Wonderful.

You know POM - they're the makers of the pomegranate juice that their marketers want you to believe is seemingly miraculous in its ability to confer health.

Well last week POM Wonderful announced that they were suing the Federal Trade Commission on the grounds that the FTC's insistence on having a minimum of two clinical, human trials and pre-market Food and Drug Administration approval for certain claims is a breach of their first amendment right to free speech. Apparently POM Wonderful believes that FTC shouldn't be able to set the bar on what constitutes, "competent and reliable scientific evidence".

In a sweetly ironic statement, POM's suit complains,

"The new FTC rules essentially bar POM from discussing or disclosing the results of its research and the benefits of its products"
Yes. How dare the FTC suggest that the results of research matter in making a health claim?

With that as a requirement how is POM ever to promote its own "research".

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2 comments:

  1. Anonymous10:35 AM

    I'm sure all these juices like POM or V8 have antioxidents and provide 2 servings of fruit or whatever, but I wish people would just eat the fruit! I just think whole fruit with its vitamins, minerals, anitoxidents etc and FIBER is much healther and will fill a person up, plus fiber makes it digest slower so what natural surgers are there metabolize slower than drinking it! I think if everyone ate as if they were diabetic, they'd do much better

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  2. mavis2:39 PM

    The website is such a phony. It talks about their studies but when you go to the page where there are supposed to be, they are not there. It's the cheapest fruit juice on the market with no anti oxidant at all. Only the skin, seeds, pits and the strings that bind the pulp of a fruit are anitoxidant. I called their PR people asking for a copy of the research and they never called back.

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