Monday, December 06, 2010

Badvertising: Get Real, Get Jelly Belly

After reading this ad which brags,

"Jelly Belly Jelly Beans look and taste so authentic because we insist on using real ingredients whenever possible, like real blueberries, real pomegranate and real cherry juices (to name just a few)"
I couldn't resist heading over to Jelly Belly corporate headquarters to have a gander at their awesome "real" ingredients (as opposed to fake ones I suppose).

So what other real ingredients do you get besides a few fruit juices? Here's just a smattering.

Acidity Regulator: E330
Glazing Agents: E901, E903, E904
Colours: E102 [Tartrazine], E110, E132, E133, E150d, E171
Emulsifier: E332

Delicious! They might as well just be little fruits.

I really have to remember to plant a Glazing Agent E901 tree this year.

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  1. LOL! Thats awesome :)

    Hey Doc. I'd really like to know what some of your favorite foods are. Whats on your menu?

  2. Anonymous8:58 am

    Interestingly, I have been given a lab req to test my blood sugar by means of getting me to drink a highly sugared drink (which makes me vomit) or a bag of jelly beans (sugar, gelatin and other assorted chemicals that I'm sure I'm sulphite sensitive to). These are my only options. Really?!? C'mon! While testing for insulin resistance, one couldn't make a patient INSULIN RESISTANT. *eye rolling*


  3. Marla9:58 am

    Do they use real skunk spray too?

  4. Disappointed on your apparent research on this one. A quick look on Wikipedia and I got a list of the e numbers (

    For instance, E901 is beeswax and E330 is citric acid.

    Now the colorants are a bit scary, but no more then any other candy.

  5. Anonymous1:11 pm

    I wanna know how they use real popcorn for my favourite, the popcorn flavoured jelly

  6. LOL. This was a great post. It never ceases to amaze me how candy companies can find clever ways to market 'natural fruit juice' in their products. A mom at my daughter's preschool insists on sending candies like these and gummy bears daily, despite their no candy policy because 'it says on the package that it's made with real fruit juice and Junior needs his fruit daily'. So, people do fall for it. You can't make this stuff up!