Wednesday, March 16, 2011

Badvertising: GE's new weight loss laundry machine?!

This has got to be the dumbest and stretchiest (as in a long, long stretch) attempt to jump on the global weight loss bandwagon that I've ever seen.

Enter the GE Profile Laundry Pair.

According to the press release I received, "More Sleep Helps Fight Hunger Pains", your new GE laundry machine's going to help you sleep more.


Well apparently if you wash a small load of laundry that weighs 2.5lbs or less, rather than removing it to throw into the dryer, you can stay asleep and the machine will basically spin/air dry the load itself, all night long. Then, when you wake up in the morning it'll be dry. According to GE there'll be,

"No more waiting up past midnight for the big transfer from washer to dryer"
Huh? The "big transfer"? WTF?

But even if "the big transfer" existed, how exactly is that going to help with weight?

GE are you really trying to suggest that people are so disorganized that they can't remember to put their laundry loads in before 11pm, and they're doing laundry so frequently that this is going to be a sleep saver which in turn will impact on weight?

But even if that were true, here's the thing. Any home that's so busy that laundry gets left until midnight is a home full of kids and let me tell you, 2.5lb loads aren't going to cut it.

But why stop with weight GE?

How about a press release talking about how it helps infertile couples conceive (more time for hanky panky)? Or maybe it can help get families out of debt (more time for working)? Or maybe help get your kid into med school (more time for studying)?

Or maybe, just maybe, you could just stick to press releases about how great your machines are at doing laundry, because anything else would be just, plain, stupid.

If you love this blog, please consider voting for Weighty Matters in Reader's Digests' Best Health Magazine's 2011 blog awards by clicking here. Voting's open through March 21st and you're welcome, if you're so inclined, to vote daily.

Bookmark and Share


  1. Too funny that! The big midnight run for that transfer ;) I suppose all that extra sleep will offset the extra (albeit small) calories I would expend going down and back up 2 flights of stairs to transfer my clothes.

  2. But does it fold it? If not, wouldn't I have to get up early to iron out the wrinkles?

  3. I'd rather that GE pointed out that new front-loaders with fancy options have a shorter life span than a solidly built, no frills top-loader.

    Of course, that's probably just me being cranky that I can't both conserve water AND have a reliable washing machine.

  4. LOL, love it! That's crazy, although I do love the idea of the no-transfer, especially since we have Smart Meters now and I start my laundry at 9pm...but then I'd only get 1 load done per night...But think of all the reading I could get done!

  5. diabetesCME1:41 pm


    Firstly, they need to figure out how to spell GHRELIN, which they misspell three times at least in the press release.

    This was not the only major copyediting error in the piece (note weight conscience instead of weight-conscious at the end of the first paragraph).

    If you are trying to use science to sell a product, make sure it at least makes sense, people! Do they seriously think that tying New Year's weight-loss resolutions to a laundry machine using people not getting enough sleep is evenly tenuously feasible?

    What marketing company proposed this? I should bid for business at GE. I am sure that I could work out of my garage on this and produce better marketing strategies than whoever these people are. Would save GE a lot of money too.

  6. Anonymous2:39 pm

    That's just funny. Can't believe anyone would believe any of that. You should all go watch my YouTube video though, talks about the mussels and how they are an aphrodisiac, if you really believe the effect of aphrodisiacs.
    Please watch it!! here's the link:

  7. LOL THIS is a weight loss washing machine - bike powered!

  8. Don't forget about time of day metering here in Ontario. I too start my wash either after 9 p.m. or on the weekends.

    Of course the ad is actually side-splittingly stupid. Hey! That's it. We'll lose weight laughing as we read these incredibly stupid ads.

  9. Dr. I could not agree with you more. This is an entirely new depth of "marketing madness" but the even more frustrating thing is that people may actually fall for it. We seem to be quite gullible these days.