Monday, March 07, 2011

Canadian Vitaminwater class action lawsuit launched!

I wonder if they're use the same defense as they seem to be doing in the American class action suit. The, how could anyone possibly take our advertising seriously defense.

According to the law firm Hordo and Bennett,

"These putative class actions allege that the Defendants' committed deceptive or unfair trade practices by marketing Vitaminwater as a healthy beverage, in circumstances where a standard 591 ml. bottle of Vitaminwater contains 32 grams of added sugar. In comparison, the American Heart Association recommends that the maximum daily consumption of added sugar not exceed 25 grams for woman and 37.5 grams for men."
Wanna get in on the action?

Right now the suits have only been launched in Alberta and British Columbia however the law firm's intake form includes all of the other provinces as well.

Not sure what that means.

Either way, here's the link to the lawsuit, and here's the link to become a class action member.

Oh, and hey, sugar water? It's probably not going to replace flu shots anytime soon.

[Hat tip to Hordo and Bennett articling student David Volk]

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  1. Hmmm. Although it is a weak excuse, the company does have a point. How can anyone take their branding seriously - all you have to do it read the label.

    Who is in this class action suit? Are they illiterate?

    I agree that this kind of advertising is misleading - but that is EVERYWHERE in the food industry. Would be nice to just label food for what it is...but we do have that nutrition information available to us. Read it.

  2. I remember long ago (back in the 90s) when this company launched with a product called FruitWater. It was really just water with a little bit of fruit acid and "natural flavor". Really no calories and really no sweetener. It was my favorite roadtrip drink.

    Then Coke bought 'em and all was lost.

  3. Agree with Louise on this one. It's the responsibility of the consumer to know what they are putting into their bodies, without giving naive trust to the next new company who paints the perfect solution to easy health.

    32 grams of sugar is a joke!

  4. This kind of advertising is very misleading and unfortunately happens all the time. You would be much better off drinking water than consuming 32 grams of sugar which is extremely unhealthy.