Thursday, July 21, 2011

Campbell's only re-salting American soups

So a few days ago I blogged about the re-salting of Campbell's soups in response to lagging sales.

Andrea Dunn, Campbell's "Nutrition Strategy Manager" read the post and emailed me with a clarification,

"Good Evening Dr. Freedhoff,

In light of recent media coverage and today's update on Weighty Matters, I wanted to personally assure you that Campbell Canada remains committed to sodium reduction over time and clarify our Canadian approach.

In Canada, there are currently no plans to add salt back to our existing sodium-reduced varieties. It’s also important to note that the Select Harvest soups as well as four of Campbell’s condensed varieties that will be re-introduced in the US market are not available in Canada.

Campbell Canada has been a leader in sodium reduction since 2003. To date, we’ve removed the equivalent of more than 46 million teaspoons of salt from more than 100 of our recipes. Our approach remains to adjust Canadians palates to the taste of healthier sodium levels by gradual and consistent reduction over time. As an example, we’ve reduced Campbell’s Condensed Tomato soup by nearly 50 percent over the years and it now has five tomatoes per can.

Please let me know if you have any questions
I only had one question, and I emailed that to Andrea a few days ago, but haven't heard back.

I asked if she would care to comment on her American cousin's plans. While certainly there's public debate on the role of sodium reduction, it would seem from Andrea's email that Campbell Canada believes it to be quite important.

Should Andrea respond, I'll be happy to post the response for you readers.