Wednesday, July 04, 2012

Badvertising: Mott's Fruitsations Fruit Rockets Insult Apples (and Intelligence)

Mott's Fruitsations Fruit Rockets Unsweetened Apple,
" in a convenient on the go pouch. It's 100%* fruit in a fun, new pack you can take anywhere"

Finally a way to transport "apples" conveniently without all that awful mess. So what if these "apples" need "natural flavours" to make them taste like apples (hence the asterisk up above)? So what if my kids don't get the fibre and phytonutrients of unprocessed actual apples? So what if giving them products like this may lead them to think health comes just as easily in highly processed packaged foods?


You know what else has a fun pack you can take anywhere?

Frickin' apples!

Buy produce, not products!


(oh, and in case you can't see it, these have the Heart and Stroke Foundation's Health Check logo - way to go HSF)

Bookmark and Share


  1. I agree. I had a huge argument with my then 10 year old a couple of months ago, when she wanted me to buy these for her school lunch. Other kids get them, so why wouldn't I do the same?

    Unfortunately (or fortunately, the way I see it) for her, I stood my ground and she had the choice of real fruit.

    In this case, it's not only the food inside the pouch that I object to; I also don't like one-use packaging.

  2. Reminds me of this 'apple' that I found in my grocery. A friend said that these come in tropical fruit flavored as well. Is 'apple' not a fruity enough taste? And bubble gum flavored?! Oi.

  3. Anonymous8:41 am

    You are certainly right, but I must say there are far worse products to go after than processed unsweetened applesauce. If kids would be satisfied with this as a 'special treat' rather than the other junk that is usually put in the 'treat' category, then I think that would be pretty great. Now bubble gum flavour...that one scares me. I'd only ever contemplate buying the unsweetened one.

  4. Dr. Freedhoff,

    Your post inspired me to reach into my desk drawer and pull apple! One of those real life, messy things that grow on trees. Crazy, right? I know.:)

    Great post!!

  5. Don't you love that indefinable term 'goodness'? As in, "My goodness! How did I get all these cavities?"

    Not sure who said this, but there used to be a saying that any food that has to be advertised is probably not what you should be eating.

    1. Hey, I like that saying. Thanks for that.

  6. Wouldn't it be great if processed food advertisements aimed at kids were banned? Although, these fruit rockets are healthier than most packaged snack alternatives.

    I always wonder if kids truly prefer the taste of sweetened, processed junk or if the appeal is purely in advertising and packaging. I would love to see a study with kids who are given the choice between healthy snacks and processed snacks, where both snacks are unpackaged and displayed in a similarly appealing way. I have a hunch that real healthy food would win out on taste...but, then I'm not sure.

    1. I suspect that if such a study was done with kids who eat these types of processed products on a regular basis, most of them would prefer the processed products even without the packaging, because their palates might be used to the texture and sweetness (or saltiness or other artificial flavours) of the products. If you are used to eating apple-flavoured gummies, an apple might seem too sour/crunchy/juicy, not sweet enough, skin too tough to chew, etc. But if you're used to eating real apples, an apple-flavoured gummy might leave a bad aftertaste, seem sickly sweet, too sticky, too rubbery and just plain nasty in texture.

  7. Anonymous5:42 pm

    Mott's is an apple processor and has a world famous applesauce line of products in plastic cups and jars. You miss read their tag lines thinking that they are saying apples are now convenient, when they are saying that applesauce is now convenient. You know... no spoons, no lids, easy one hand consumption...

    No one thinks that these products should replace fresh fruit, but instead replace chips, crackers, cookies, and all of the other crap people feed their kids.

    Why do you waste time talking crap about a decently healthy snack product? Why don't you talk some smack about fritos, doritos, oreos, and the parents that buy that junk?